In the world of digital marketing, data is worth more than gold. But what good is having tons of information if you don't know how to use it intelligently? That's where a DMP—a data management platform—comes in.
What is a DMP and how does it work

In the world of digital marketing, data is worth more than gold. But what good is having tons of information if you don't know how to use it intelligently? That's where a DMP—a data management platform—comes in.