Email marketing campaigns can often be viewed with a skeptical eye on marketing strategies. If used correctly, it will be one of the greatest good guys in digital marketing history. So that he is not seduced by the dark side of the force,
Benchmarking: what it is and how to do it
Have you ever heard that the grass is always greener on the other side? Well then. If in social life we tend to “pay attention to others”, it would be no different at work. Benchmarking is a valuable tool as it is a process that
SimilarWeb: what it is and how to use it to analyze the competition
SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors. It is essential to know how competitors are working,
What is Neuromarketing
Neuromarketing has been an important topic and is frequently studied by marketing professionals. After all, understanding consumer behavior is a huge challenge. Thus, in recent years, psychology has started to help in this regard, with
Search engine optimization tips
In our article Tips for Improving Website Performance we cover some ways to optimize your website, focusing on both the technical and design aspects. There, we highlighted some items, including SEO (Search Engine Optimization). Many of them are essential and
Instagram for companies: after all, should my organization have an account?
Is it increasingly difficult to capture the attention of your target audience on the internet? You may need to review your operating channels. And if you're thinking about social media, the hot one is Instagram. Originally created
Social media: why we need it
The first word that comes to mind when I think about social media in relation to my clients is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these
Offline or online: which is the best strategy?
Investing offline or online? Inbound with or without outbound? The life of a marketing professional is full of these dilemmas. And it's no different when I talk to my clients. In an increasingly digital world, this question has been arising in 10 out of every 100
Smarketing: how to integrate marketing and sales with Inbound
One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to