Email marketing campaigns can often be viewed with a skeptical eye on marketing strategies. If used correctly, it will be one of the greatest good guys in digital marketing history. So that he is not seduced by the dark side of the force,
Benchmarking: what it is and how to do it
Have you ever heard that the grass is always greener on the other side? Well then. If in social life we tend to “pay attention to others”, it would be no different at work. Benchmarking is a valuable tool as it is a process that
SimilarWeb: what it is and how to use it to analyze the competition
SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors. It is essential to know how competitors are working,
What is Neuromarketing
O neuromarketing tem sido um tema importante e frequentemente estudado pelos profissionais da área de marketing. Afinal de contas, entender o comportamento dos consumidores é um grande desafio. Assim, nos últimos anos, a psicologia passou a ajudar nesse sentido, com
Search engine optimization tips
In our article Tips for Improving Website Performance we cover some ways to optimize your website, focusing on both the technical and design aspects. There, we highlighted some items, including SEO (Search Engine Optimization). Many of them are essential and
Instagram for companies: after all, should my organization have an account?
Is it increasingly difficult to capture the attention of your target audience on the internet? You may need to review your operating channels. And if you're thinking about social media, the hot one is Instagram. Originally created
Social media: why we need it
The first word that comes to mind when I think about social media in relation to my clients is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these
Offline or online: which is the best strategy?
Investir no offline ou online? Inbound com ou sem outbound? A vida de um profissional de marketing é cheia desses dilemas. E não é diferente quando falo com meus clientes. Em um mundo cada vez mais digital, essa dúvida vem surgindo em 10 entre
Smarketing: how to integrate marketing and sales with Inbound
Um dos principais desafios de um gestor de marketing é conseguir elaborar estratégias que ajudem a equipe comercial a alcançar muitas vendas. Sabemos que o relacionamento entre os dois setores nem sempre é fácil. Dessa forma, o smarketing surge como uma ótima