Digital Marketing and Inbound Marketing Agency
Have you ever heard of AIDA? Well, the AIDA Model (Attention, Interest, Desire and Action is a type of communication that stimulates a response to action. In other words, it is a stimulus-response Model. Thus, the objective
Email marketing campaigns are fundamental to success in digital marketing and are still quite efficient. This tool, so loved and hated by many, is essential for building relationships, generating traffic and promoting promotions, generating leads and sales.
How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips
Email marketing campaigns can often be viewed with a skeptical eye on marketing strategies. If used correctly, it will be one of the greatest good guys in digital marketing history. So that he is not seduced by the dark side of the force,
The website is the most important item in digital marketing strategies. Having an attractive website that receives visits but, above all, retains visitors, is a challenge. And more than fulfilling its objectives, the website must also provide a
Digital marketing is a medium where we constantly learn through practice. Of course, it is essential to study and stay up to date, but the practical part has to go hand in hand with knowledge. And it is to explain what
Call to action (or CTA), translated into Portuguese, literally, means “call to action”. This is a very important concept in the digital world (I would say essential) and very easy to understand. To do this, we just need to put ourselves in the
One of the most important metrics in digital marketing, especially when we work in inbound marketing, is the conversion rate. For some, other metrics like reach, visitors, and click-through rate are just as important as conversions. This will obviously depend on the
