Knowing how Google Ads works is the best way to get immediate results in search engines. After all, Google holds almost 97% of market share in Brazil and is the tool best known to everyone. In addition
How Google Ads works
Tips for growing on Instagram
Nowadays it is essential to grow on Instagram, as the network is one of the fastest growing in the world. And in Brazil it is no different. According to Hootsuite's annual study in partnership with We Are
10 tips to improve engagement on Facebook
Improving engagement on Facebook is one of the most difficult tasks today. After all, the social network is the most relevant on the web and the largest too, with more than 2 billion active users, but it has been losing ground
What are AB tests and how to use them?
Digital marketing is a medium where we constantly learn through practice. Of course, it is essential to study and stay up to date, but the practical part has to go hand in hand with knowledge. And it is to explain what
What is a call to action?
Call to action (or CTA), translated into Portuguese, literally, means “call to action”. This is a very important concept in the digital world (I would say essential) and very easy to understand. To do this, we just need to put ourselves in the
What is conversion rate and why is it important?
One of the most important metrics in digital marketing, especially when we work in inbound marketing, is the conversion rate. For some, other metrics like reach, visitors, and click-through rate are just as important as conversions. This will obviously depend on the
Crisis management: how can a digital marketing strategy help?
Crisis management is an integral part of the structure of any brand that is concerned with dealing with complicated situations efficiently. We live in a time where any problem of this type can have repercussions on the digital environment and permanently damage
How to set up a digital marketing team in your company
Setting up a digital marketing team is a very complex task. What will guide this team assembly is, in fact, the size of the company. Although the demands are increasing, it will be the resources that will dictate the
Why should you care about the formats of your mobile campaigns?
There is growing discussion every day about the need for companies to adapt their communication actions to mobile campaign formats. After all, electronic devices (such as smartphones and tablets) are present at all times in people's daily lives.
