New times, but extra caution. The year starts with good prospects, but marketing budgets are increasingly lean. So we prepared this article with the main tips for reducing digital marketing costs. Reduce the
Tips to Reduce Digital Marketing Costs
Prospecting customers using digital marketing
Customer prospecting is part of the sales process and is a stage of the funnel, with the aim of contacting potential customers. In the current market, those who don't prospect end up having problems. After all, gone are the days when
The end of cookies and the future of data
In a recent post on the chromium.org blog, Google announced that it will stop using third-party cookies on websites visited using its browser, Chrome. With this decision, many people wondered if it would be the end of cookies, and
The pharmaceutical industry and content marketing
Pharmaceutical advertising A few years ago, creative freedom within the pharmaceutical industry was similar to other areas of advertising. Many approaches were used, always focusing on scientific information. In 2000, the market underwent strong regulation in
What is Big Data and how to apply it in your company
One of the topics of the moment is, without a doubt, Big Data. Although there is a lot of talk about the subject, few people really know what it is. But it's important to point out that Big Data is calling the shots at the moment, so
3 tips to make the most of Google Search Console
After creating a website, the first thing to do is create an account on Google Search Console. You must associate it with your website, which will be essential for obtaining insights and tips. The tool is essential as it will
Why open an online store?
There are many reasons to open an online store. The first of them is that digital marketing continues to grow. The use of cell phones, iPads and laptops grows every day, driven by the ease of purchasing a device.
Facebook Analytics: learn everything about the tool
Facebook Analytics is a very cool user behavior analysis tool, but many people still don't know about it. We've talked a lot here on the blog about the importance of data analysis. And there are several cool tools that
How to use Google Trends
Many people don't use or have even heard of Google Trends. So, let's delve deeper into the subject in this post, as the tool is very useful for digital marketing strategies. Among all media, the internet
