When it comes to search engine optimization (SEO), it's crucial to understand how user experience (UX) impacts a website's performance. In recent years, Google has placed increasing emphasis on Page Experience, a
What is EAT and how does it affect the quality of your website
In the world of digital marketing and search engine optimization (SEO), there is an acronym that is becoming increasingly important: EAT. But what exactly is E-A-T and how does it influence the quality of your website? In this
Google algorithm changed in 2024, find out the details
Google's algorithm is like the brains behind the world's biggest search engine. It determines which web pages are most relevant to users' queries and how to rank them in search results. Recently, the
What is Schema Markup, why is it important and how to use it on your website
Have you heard of Schema Markup and do you know how important it can be for your website? If you are interested in improving the visibility of your content in search results and attracting more qualified traffic, then
Tips on how to improve your website’s positioning
Digital marketing is present in the lives of everyone who is connected to the internet and, for this reason, companies must always think about how to improve their positioning on the most varied digital platforms, in order to achieve this
How to apply SEO metrics to attract leads
Gaining leads on the internet is the gateway to successful e-commerce. To achieve this, attracting leads with SEO is a highly recommended technique. When it comes to content optimization, SEO tips are the
What is SEM
Search Engine Marketing, ou SEM, é um conjunto de estratégias de marketing digital voltadas aos mecanismos de buscas. O objetivo é que a marca/produto/serviço apareça nas primeiras posições da SERP (Search Engine Results Page), seja do Google, Bing, Yahoo e outros buscadores,
Transition Words for SEO: what they are and how to use them
Transition words are important in any language. After all, they help the text make more sense, creating connections and improving its structure. But on the web, transition words have an additional function. In SEO,
What is Google AMP and why implement it on your website
Um dos fatores mais importantes para o ranqueamento de conteúdo nos motores de busca é o carregamento das páginas. Por isso, existem diversas orientações e ferramentas para melhoria da performance do site. Uma dessas ferramentas é o AMP do Google.