One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to
Sales funnel: what is it and how does it help marketing?
You may have heard the term sales funnel at some point. When we talk about digital marketing, knowledge of the sales funnel is mandatory. To understand what it is, let's illustrate the following situation: a user visits
Why is it important to measure results online and how to do it?
Let's get straight to the point: it's impossible to have a successful digital marketing strategy without knowing how to measure online results. After all, it's through this type of analysis that the company can assess what's working. And what's not working?
Tips to Reduce Digital Marketing Costs
New times, but extra caution. The year starts with good prospects, but marketing budgets are increasingly lean. So we prepared this article with the main tips for reducing digital marketing costs. Reduce the
Prospecting customers using digital marketing
Customer prospecting is part of the sales process and is a stage of the funnel, with the aim of contacting potential customers. In the current market, those who don't prospect end up having problems. After all, gone are the days when
What is Big Data and how to apply it in your company
One of the topics of the moment is, without a doubt, Big Data. Although there is a lot of talk about the subject, few people really know what it is. But it's important to point out that Big Data is calling the shots at the moment, so
4 tips on how to promote your brand on YouTube
The internet offers countless possibilities for companies that want to improve their business results. Among the main methodologies used, video marketing stands out as one of the most popular among advertisers. Promoting a brand on YouTube, however,
Guerrilla Marketing and the Internet
Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways. Avoiding traditional marketing channels, such as TV, radio, newspapers and magazines,
How to transform your company with the help of a digital coach?
You've probably heard of coaching, right? These are professionals who map out different areas of a person's life, with the aim of helping them achieve their goals. In fact, in recent times, there has been