If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
Know the importance of having a website
In times where social media is increasingly dominating users' average time on the web, having a website may not seem as important as it was in the past. But this view is incorrect. In this article, we will explore the importance
Inverted funnel: how marketing and sales can make a difference
The inverted funnel is a strategy that has revolutionized the way companies approach the sales and marketing process. In this article, we'll explore what the inverted funnel is, how it works, and how it can be applied to boost your
Flywheel and Sales Funnel: what are the differences and how to integrate the models
In the world of Digital Marketing, efficient sales strategies play a crucial role in the success of any business. Two notable approaches in this context are the flywheel and the sales funnel. In this article, we will explore the differences between these models
Inbound marketing for real estate agencies: how to boost business
If there is one constant in the world of real estate digital marketing, it is the need to reinvent yourself and stand out amid growing competition. In this context, Inbound Marketing emerges as an innovative approach, capable of transforming the way
Tips on how to apply content marketing
Investments in content marketing in business are essential to increase prominence, strengthen the image in the digital universe and achieve good revenue, as potential customers can be contacted with quality and at a lower cost. Credibility, popularity and
Inbound marketing is the integration of digital tools
Inbound marketing x results Inbound marketing is the most complete digital marketing strategy. The results obtained by integrating all the tools can be felt in practice. It is very common to hear some considerations regarding tools
Inbound Marketing: what is ToFu, MoFu and BoFu
In one of our articles, we talk about how the sales funnel works and how it helps with marketing. We also talk here about the purchasing journey and explain how inbound marketing can help attract more customers. All
What is Inbound Marketing
In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract