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The first word that comes to mind when I think of social media towards my clients It is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these interactions.
We've all heard advice from an acquaintance, friend or relative when we wanted to buy something. For better or worse, a purchase may have been decided by third-party advice. And so it happens on social media.
The power of influence on social media is one of the great levers to enhance a good relationship with the public. Likewise, today there is a power of sharing and exchanging information that only social media can offer.
The road there is a two-way street and, therefore, influencing and being influenced in order to multiply ideas (positive, preferably) is the main objective of these channels. But how can this influence really happen?
How to have good results on social media
First, create good profiles. AND It is essential that your information is filled out clearly and this includes even basic information, such as telephone number, address and website. Make a good description of what you do and have good images on the channels that make a good first impression possible.
Be visually aligned with campaigns on other channels and media. This will multiply the message that is being conveyed by your company at that moment. And although it may seem obvious, basic information helps to facilitate relationships and contact with your potential customers.
Create visibility and quality content for your audience
Sharing content aims to attract and engage potential customers on digital platforms. Standing out from other companies is the motto and, to do this, we must keep in mind exactly who we want to talk to. And not just with WHO, but HOW to communicate with him. In digital media, especially, the language is very specific and must create an immediate synergy with the public, so that interactions are as natural as possible.
Be careful when creating your persona
To create this synergy, it will be necessary to create a very fine-tuned editorial line, with an intense depth in creating the profile of the recipient of your message, what we call persona.
Demographic information alone, such as gender, age and region, will not be enough to reach you, creating a real relationship. It is necessary to build a profile that includes psychographic information, understanding what this person thinks persona, what is your lifestyle, consumption preferences, behavior and beliefs.
This information will help to draw up an efficient line of communication that can easily be expanded and shared. In digital marketing, observing references that will link to these personas and will create the necessary empathy, which is essential to win over and retain your audience. Remember that every day a huge amount of information and posts are shared (positively and negatively). Understand your audience as much as possible and obtain significant results.
Don't fall for vanity metrics
Your page can have more than 1 million followers and not get good results. Don't get carried away by this kind of metric. What matters in social media is involvement, engagement. Therefore, content is essential, as is creating empathy with your persona.
Therefore, do not be fooled by this type of metric, which only serves to enhance work that may not be as adequate as it should be.
Sharing is the secret
Sharing and promoting relevant information is the foundation for creating this relationship. If you have profiled your audience and managed to define a good editorial line, you then need to understand that the content to be produced must be social content that is interesting to pass on.
This will make your messages go viral, bringing more audiences to your channels. Publish posts whose benefit extends to other people and keep all sharing options at the forefront. Make use of multiple channels, as this helps with dissemination and, if well planned, will certainly lead your audience to converge on your main focuses, such as your website or blog.
Be clear, have credibility and speak the language of your audience. Create content that is really worth sharing and your social media strategy will certainly be successful. And don't forget: the internet is the fastest and most dynamic medium there is!
If you want to know about our services in the area of social media management, click here.
Per Marcel Castilho
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
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