Quality Search Engine Optimization (SEO) is nothing more than a strategy aligned with other points of digital marketing. Thus, everything has to be integrated, from creating the correct URL for each type of case, to the use of keywords, to the structure of the website. Basically, there are two types of optimizations: On Page SEO and Off Page SEO.
On-Page SEO
On Page SEO is carried out within your website. These are optimization techniques that aim to improve your website's ranking in search engines, organically. Therefore, this includes the most well-known optimizations, such as creating friendly URLs, optimizing keywords, creating meta-descriptions, installing a sitemap and using relevant keywords, among many other items on our checklist.
In addition, analyzes are carried out to evaluate the loading speed of your website, essential for keeping the user on the page and for browsing on smartphones.
Off Page SEO
Off Page SEO strategies encompass actions carried out outside the website, that is, building links that bring traffic to your website. These are external actions, such as link building, forum posts, blogging, affiliate programs, partnerships with influencers and actions on social networks. Building reputation can also be done with press office work, focused on digital marketing.
Your website will be well positioned in searches, especially on Google, using recommended practices and techniques. It is important to highlight that each project is unique. Optimization work is gradual and constant, and requires discipline and time.
Speak to one of our experts and see how Vero Contents can do to expand your organic traffic!
