Vero Contents was in charge of publicizing the Brazilian Papaya Project through content generation for Brazil and other international markets. Prepared for Brapex, the project focused, in addition to Brazil, on countries such as the United States, Spain and Russia.
Responsive Website
Developing a hotsite as a way to promote Brazilian papaya was the main focus of the project. Therefore, the first step was to set up the responsive hotsite in four languages: Portuguese, Spanish, English and Russian. Developed using HTML5/PHP technology, the website www.brazilianpapaya.com served as a point of attraction and registration for customers and potential distributors of Brazilian fruit.
Content Generation
Vero Contents developed the content in partnership with chef Marcelo Pinheiro. In this way, the awardee chef prepared several recipes using Brazilian fruit, showing all its diversity. The objective, therefore, was to show their preparation methods, for better acceptance in the international market.
The project had a strategy of crossmedia, with point-of-sale and printed materials, developed by Vero Comunicação e Marketing. The materials were distributed in various markets, including the distribution of a recipe book from chef in Brazil. Finally, the project also included social media work in English and traffic generation via Google Ads.
See also the inbound marketing and content generation project developed for Dan Solution.
