What is Google Meridian and how can it help marketing

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Have you heard about Google's Meridian? If you work in marketing, now is a good time to stay up to date with Meridian, the marketing platform artificial intelligence (AI) from Google, which will boost your campaigns.

In this article, we will explore a little more about Meridian, from Google, and how it will help your digital marketing.

What is Google Meridian?

Google's Meridian is an AI platform that helps businesses optimize and automate their marketing campaigns across multiple platforms. In this way, the platform uses machine learning to analyze data and provide actionable insights, allowing marketers to make smarter and more efficient decisions.

Who is it suitable for?

The platform is ideal for companies of all sizes that want to optimize their marketing campaigns and obtain better results. Thus, the platform is especially useful for companies that:

• Manage multiple campaigns on different platforms
• Want to improve the ROI of their marketing campaigns
• They don’t have the time or resources to manually optimize their campaigns

What are the main features?

• Real-time bid optimization: Meridian automatically adjusts bids to ensure campaigns are shown to the right audience at the right time.
• Advanced Targeting: The platform allows marketers to target their campaigns based on a variety of factors, including demographics, interests, and online behavior.
• Custom ad creation: Meridian can automatically generate custom ads for different audiences and channels.
• Reporting and analytics: The platform provides detailed reports on campaign performance, helping marketers identify areas for improvement.
• Ability to process large volumes of data: Meridian can process large volumes of data from a variety of sources, including Google Ads, Google Analytics and other marketing platforms.
• Automation: The platform can automate many marketing tasks, freeing up time for marketers to focus on more strategic and creative tasks.
• Integration with other Google Marketing Platform platforms: Meridian can be integrated with other Google Marketing Platform platforms, such as Google Ads, O Google Analytics and Google Display & Video 360.

How much does Meridian cost?

Google offers a free version with limited features, as well as paid plans with more features and functionality. Therefore, the cost of Meridian varies depending on the size of the company and the number of campaigns it manages.

How can Meridian help marketing?

Meridian can help marketing in a variety of ways, including:

Campaign optimization

Meridian can automatically optimize marketing campaigns to increase ROI. This way, the platform adjusts bids, targeting and creatives to ensure campaigns are displayed to the right audience at the right time.

Actionable insights

Meridian provides actionable insights into target audiences, campaign performance, and market trends. This way, these insights can be used to make smarter, more effective marketing decisions.

Efficiency improvement

Meridian can automate many marketing tasks, freeing up time for marketers to focus on more strategic and creative tasks.

Scalability

Meridian is a highly scalable platform that can be used to manage marketing campaigns across multiple channels and platforms. Thus, the platform can be used by companies of all sizes, from small businesses to large corporations.

Therefore, it can be scaled to keep up with your business growth. As your business grows, you can add more users, campaigns, and data to Meridian. Additionally, it can help you reduce costs by automating marketing tasks and optimizing your campaigns.

Meridian compared to other marketing platforms

There are several marketing platforms on the market, each with its own features and functionalities. Meridian stands out for its ability to automatically optimize marketing campaigns and provide actionable insights. Furthermore, in addition to integration with other Google products, the platform is very easy to use.

On the other hand, Meridian can be expensive for small businesses. Additionally, some features are still under development

Starting with Meridian

To sign up for Meridian, you need to have a Meridian account. Google Ads. You can sign up for a 14-day free trial on the Google Marketing Platform website.

After signing up, you will need to set up your account. This includes connecting your Google Ads accounts and other marketing platforms, defining your marketing objectives, and creating your first campaigns.

Meridian is an easy-to-use platform. The interface is intuitive and there are many help resources available. You can use it to optimize your marketing campaigns, gain actionable insights, and improve your results.

Concluding

Meridian is an artificial intelligence platform that can help companies optimize and automate their marketing campaigns. Additionally, the platform offers a range of features to improve campaign ROI, gain actionable insights, and free up time for marketers to focus on more strategic and creative tasks.

If you're looking for a way to improve your marketing results, the platform is a great option. It is easy to use and offers many features to help you achieve your goals.

More information:

Google Marketing Platform website: https://marketingplatform.google.com/

Google Blog: https://www.thinkwithgoogle.com/intl/pt-br/