In times where social media is increasingly dominating users' average time on the web, having a website may not seem as important as it was in the past. But this view is incorrect. In this article, we will explore the importance
What is Google AMP and why implement it on your website
One of the most important factors for content ranking in search engines is page loading. Therefore, there are several guidelines and tools to improve website performance. One of these tools is Google AMP.
Why is website design important for user experience?
Improving the user experience is essential. Even more so that your visitors find what they need. This way, it will be easier for them to get closer to the moment of conversion. Remember the purchasing journey. In this context, the design
Tips to improve website performance
The website is the most important item in digital marketing strategies. Having an attractive website that receives visits but, above all, retains visitors, is a challenge. And more than fulfilling its objectives, the website must also provide a
What is Kissmetrics and how to use it
Kissmetrics is an analysis and monitoring platform, with the advantage of delivering advanced user behavior data. For those who work in the digital world, it is essential to define metrics and KPIs (Key Performance Indicator) and,