Digital Marketing and Inbound Marketing Agency
Kissmetrics is an analysis and monitoring platform, with the advantage of delivering advanced user behavior data. For those who work in the digital world, it is essential to define metrics and KPIs (Key Performance Indicator) and,
Marketing Analytics has been growing year after year. In times of Big Data, it is impossible not to think about the use of data in marketing. Data science, applied to consumer behavior, allows us to evaluate success
We've already talked here on the blog about what programmatic media is and how important it is to implement it in your company. In the same context, let's talk about what a DMP (Data Management Platform) is and understand how it works. In that
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
In a recent post on the chromium.org blog, Google announced that it will stop using third-party cookies on websites visited using its browser, Chrome. With this decision, many people wondered if it would be the end of cookies, and
Those who got used to buying online media in the old ways were surprised when they discovered programmatic media. This is because, in the past, to advertise on the internet, it was necessary to purchase manually, which took a lot of time. So, if you wanted to place banners on
One of the topics of the moment is, without a doubt, Big Data. Although there is a lot of talk about the subject, few people really know what it is. But it's important to point out that Big Data is calling the shots at the moment, so
After creating a website, the first thing to do is create an account on Google Search Console. You must associate it with your website, which will be essential for obtaining insights and tips. The tool is essential as it will
Facebook Analytics is a very cool user behavior analysis tool, but many people still don't know about it. We've talked a lot here on the blog about the importance of data analysis. And there are several cool tools that
