Digital Marketing and Inbound Marketing Agency
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
To be able to manage digital marketing well, you need to discover ways to use channels efficiently. Email marketing tools help you and your team create fantastic campaigns and achieve your goals. In the post of
The word ROI is very familiar to marketing people. ROI stands for Return Over Investment, that is, the Return on Investment. Therefore, knowing what ROI is in digital marketing means knowing the results of your investments. Also known
Have you ever noticed the number of ads from big brands that appear in your news feed? Well, know that they are there thanks to well-designed Facebook Ads strategies. Certainly, these companies achieve a great return on
One of the biggest problems companies face is dispersion in communication. Many of them end up communicating with the customer using an incorrect tone and message, decreasing the return rate. This happens because these companies need to improve
Business Intelligence (BI) is a way to make decisions. To illustrate its importance, I will tell you a short story. A few years ago, I went to visit a large client in the food industry because we were going to do a joint action with them.
Marketing Analytics has been growing year after year. In times of Big Data, it is impossible not to think about the use of data in marketing. Data science, applied to consumer behavior, allows us to evaluate success
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
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