In the world of digital marketing, data is worth more than gold. But what good is having tons of information if you don't know how to use it intelligently? That's where a DMP—a data management platform—comes in.
What is a DMP and how does it work
What is programmatic media and how to implement it in your company
Those who were used to buying online media in the old-fashioned way were surprised when they discovered programmatic media. After all, in the past, to advertise on the internet, you had to buy manually, which was very time-consuming. So, if you wanted to place banners on several
The importance of using data in online media planning
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
