Digital Marketing and Inbound Marketing Agency
Have you ever heard the saying, "What's not measured, isn't managed"? In the digital world, it's the law. In other words, there's no point investing in content, media, or SEO if you don't know what's working. And, most importantly,
SimilarWeb is an essential tool for digital marketing. It provides a wealth of information and statistics about a website, helping marketers analyze competitors. Ultimately, understanding your own performance
Everyone knows these days how important digital marketing is to a company's strategy. After all, those who are not present on digital channels end up falling behind the competition. At this point, it is not only important to be present (that is,
If you're trying to understand your audience's behavior, adjust your digital strategy, and optimize results, there's no way around it: Google Analytics is your best friend. But let's be honest, navigating through so many graphs, numbers, and reports can seem like a daunting task.
Did you know that companies that adopt Web Analytics are more assertive and more productive? After all, measuring audience behavior is essential to make better decisions and adopt strategies that bring better results. In digital marketing, analyze
How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips
Churn rate is an essential metric for any business. Churn indicates how much your company has lost customers or revenue. To reach this rate, the calculation is very simple. Divide the number of lost customers by the number
Have you ever heard that the grass is always greener on the other side? Well then. If in social life we tend to “pay attention to others”, it would be no different at work. Benchmarking is a valuable tool as it is a process that
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
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