We've already talked here on the blog about what programmatic media is and how important it is to implement it in your company. In the same context, let's talk about what a DMP (Data Management Platform) is and understand how it works. In that
What is a DMP and how does it work
![What is a DMP and how does it work What is a DMP and how does it work](https://mlkoexhs1lf6.i.optimole.com/w:750/h:350/q:mauto/rt:fill/g:ce/f:best/https://verocontents.com.br/wp-content/uploads/2020/05/o-que-é-uma-DMP-e-como-funciona.jpg)