Visual identity plays a fundamental role in strengthening and recognizing a brand. By visually conveying a company's values, personality and purpose, visual identity creates an instant connection with the target audience. With elements such as logo, colors,
Why is website design important for user experience?
Improving the user experience is essential. Even more so that your visitors find what they need. This way, it will be easier for them to get closer to the moment of conversion. Remember the purchasing journey. In this context, the design
Tips to improve website performance
The website is the most important item in digital marketing strategies. Having an attractive website that receives visits but, above all, retains visitors, is a challenge. And more than fulfilling its objectives, the website must also provide a