If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
Viral Marketing: what it is and how to do it
In the world of digital marketing, one of the most powerful and exciting strategies is viral marketing. If you've ever seen a funny video being shared frantically on social media or a meme spreading like forest fire, then you
Tips on how to improve your website’s positioning
Digital marketing is present in the lives of everyone who is connected to the internet and, for this reason, companies must always think about how to improve their positioning on the most varied digital platforms, in order to achieve this
Tips on how to apply content marketing
Investments in content marketing in business are essential to increase prominence, strengthen the image in the digital universe and achieve good revenue, as potential customers can be contacted with quality and at a lower cost. Credibility, popularity and
How to apply SEO metrics to attract leads
Gaining leads on the internet is the gateway to successful e-commerce. To achieve this, attracting leads with SEO is a highly recommended technique. When it comes to content optimization, SEO tips are the
What is SEM
Search Engine Marketing, or SEM, is a set of digital marketing strategies aimed at search engines. The objective is for the brand/product/service to appear in the top positions of the SERP (Search Engine Results Page), whether on Google, Bing, Yahoo and other search engines,
Transition Words for SEO: what they are and how to use them
Transition words are important in any language. After all, they help the text make more sense, creating connections and improving its structure. But on the web, transition words have an additional function. In SEO,
Content production: why it is so important
The production of relevant and quality content is the initial point of attraction and retention for those looking for a certain service or product. Therefore, building a blog is essential to gain a presence in the online world. In addition to
What is evergreen content? Learn to produce!
If you have an internet business and want to ensure maximum performance with inbound marketing, then you need to know what evergreen content is. After all, this type of content is capable of generating exponential results for a long, long time! With