Digital Marketing and Inbound Marketing Agency
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
Is it increasingly difficult to capture the attention of your target audience on the internet? You may need to review your operating channels. And if you're thinking about social media, the hot one is Instagram. Originally created
The first word that comes to mind when I think about social media in relation to my clients is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these
Investing offline or online? Inbound with or without outbound? The life of a marketing professional is full of these dilemmas. And it's no different when I talk to my clients. In an increasingly digital world, this question has been arising in 10 out of every 100
Inbound marketing is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and inbound marketing is the strategy
One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to
You may have heard the term sales funnel at some point. When we talk about digital marketing, knowledge of the sales funnel is mandatory. To understand what it is, let's illustrate the following situation: a user visits
Let's get straight to the point: it's impossible to have a successful digital marketing strategy without knowing how to measure online results. After all, it's through this type of analysis that the company can assess what's working. And what's not working?
New times, but extra caution. The year starts with good prospects, but marketing budgets are increasingly lean. So we prepared this article with the main tips for reducing digital marketing costs. Reduce the
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