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Keyword Surfer is a great tool for those who want to boost their digital marketing strategies. This tool allows you to analyze the most relevant keywords for your business and, therefore, create more efficient content.
In this article, we'll explore what Keyword Surfer is and how to use it to get better results in your digital marketing strategy.
What is Keyword Surfer?
Keyword Surfer is a free keyword research tool that can be installed as a Google Chrome extension. With it, you can analyze the search volume of a given keyword, as well as how difficult it is to rank in Google results. In addition, the tool also shows related keywords and their respective metrics.
How to use Keyword Surfer in your marketing strategy digital marketing?
1. Keyword research
With Keyword Surfer, you can conduct keyword research to identify which terms have a high search volume and low ranking difficulty. This analysis allows you to create content that is relevant to your audience and has a good chance of appearing in Google search results.
To perform keyword research in the tool, you’ll first need to install the Google Chrome extension. Then, open a new tab in your browser and type the keyword you want to search for into the Google search bar. Keyword Surfer will display information about the keyword’s monthly search volume, ranking difficulty, and cost-per-click (CPC).
Additionally, the tool will also display a list of related keywords and their respective metrics. To filter the results, you can select a specific country or language.
2. Competitor analysis
The tool can also be used to analyze competitors and identify the most relevant keywords in your niche market. To do this, you need to type the relevant keyword into the Google search bar and see which websites appear in the search results. Then, use the Keyword Surfer extension to check the most used keywords by competitors that appear in the first search results.
With all the information generated, it is possible to identify opportunities to create more efficient content that stands out from the competition. In addition, by analyzing your competitors' keywords, you can gain insights into their digital marketing strategy and, therefore, improve your own strategy.
3. Identifying content opportunities
Additionally, Keyword Surfer can also help you identify content opportunities. By analyzing related keywords, you can discover new topics that are relevant to your audience and that have not yet been explored by your competitors.
4. Optimizing existing content
Finally, you can also use Keyword Surfer to optimize your existing content. By analyzing related keywords, you can identify which terms are missing from your existing content and optimize it to improve its ranking in search results.
Conclusion
Keyword Surfer is an essential tool for any successful digital marketing strategy. With it, you can identify relevant keywords, analyze the competition, discover content opportunities, and optimize existing content. If you are not yet using Keyword Surfer in your digital marketing strategy, you are missing out on a great opportunity to stand out in the market and achieve greater success in your marketing efforts.
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Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
