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Working with digital marketing has become an essential skill in an increasingly connected and dynamic world.
Whether you’re an aspiring entrepreneur, a traditional marketer, or someone looking to change careers, this guide will provide you with the guidance you need to start your journey into digital marketing.
Getting started in digital marketing
Working with digital marketing opens up a multitude of possibilities. This approach encompasses a variety of disciplines, from SEO to social media and email marketing.
Therefore, it is important to research which areas within the specialty may open up more opportunities. Or, acquire several skills that may be connected. The important thing is to understand which skills are required in each of them and what opportunities may arise in each field.
Acquiring fundamental knowledge
The first step to starting from scratch is to acquire fundamental knowledge. Invest in courses online, certifications, and workshops will help you build a solid understanding of essential digital marketing practices. Remember, continuous learning is key in this ever-evolving field.
In this way, the first study contents can be more generalist, providing a broader view, before a more specific in-depth study within a specific area.
Be where the recruiters are
If your idea is to work in the corporate world, for example, LinkedIn is the ideal network to be present. But if you are looking for the programming area, Geek Hunter may be the ideal site to get a job.
If the idea is to do freelance work, the options are even greater. Workana, 99freelas, Ivory, Content Tools, Rock Content e Crowd are among some sites that can offer good opportunities.
Developing specific skills
Digital marketing encompasses a range of skills, from creating engaging content to analyzing data. Identify your areas of interest and develop specific skills, such as copywriting, graphic design or data analysis.
This will not only increase your effectiveness, but it will also open doors to specialized opportunities.
Creating a Personal Digital Marketing Strategy
To be successful, it is essential to create a personal digital marketing strategy. Define your goals, identify your area of expertise and choose the most suitable platforms for your learning.
To be successful when working with digital marketing from scratch, you will have to dedicate yourself to your studies, increase your networking and create a portfolio. online. Be persistent! Don't give up, because the digital market is full of opportunities!
In short…
In conclusion, working in digital marketing from scratch is an exciting challenge, full of opportunities for growth and innovation. By investing in continuous learning, building a presence online, develop specific skills and create a personalized strategy, you will be prepared to thrive in this dynamic digital field.
Remember, digital marketing is an ongoing journey, and each step is an opportunity to evolve and reach new heights of success.
Image: Freepik
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
