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In this article, we will show you how to use Hotjar on WordPress and take advantage of all the tool's features.
Hotjar is a powerful user behavior analysis tool that allows you to understand how visitors interact with your website. This allows you to identify areas for improvement in the user experience and, consequently, improve the conversion of visitors into customers.
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What is Hotjar and how does it work?
The Hotjar is a tool that combines data analysis features with user feedback tools, allowing you to understand how people interact with your website. In this sense, it works by installing a small piece of code on your website, which collects information about user behavior, including mouse movement, clicks, time spent on each page, among others.
Using this information, the tool generates detailed reports on user experience, such as heatmaps, screen recordings, and conversion funnels. These reports help you identify areas for improvement on your website, allowing you to make adjustments to improve user experience and increase conversion.
How to install Hotjar on WordPress?
To install Hotjar on WordPress, you must first create an account on the software website. After that, just follow these steps:
Method 1: Manual Installation
- Log in to your account created on the tool's website and access the “Configure Tracking” section.
- Copy the code provided by Hotjar.
- In your WordPress dashboard, go to “Appearance” > “Editor” and open the “header.php” file.
- Paste the code before the tag .
- Save your changes and refresh your site.
Method 2: Using a Plugin
- Install a Script Insertion Plugin
- In your WordPress dashboard, go to Plugins > Add New.
- Search for “Insert Headers and Footers” and install the plugin.
- Add Tracking Code
- After activating the plugin, go to Settings > Insert Headers and Footers.
- Paste the Hotjar tracking code into the field Scripts in Header.
- Save changes.
That’s it! Hotjar is now installed on your website and will start collecting information about user behavior. Above all, it’s important to remember that it may take a few hours for the data to start appearing on the platform.
How to use Hotjar to improve user experience?
Now that the tool is installed on your website, it’s time to leverage its features to improve user experience. So, here are a few ways you can use Hotjar to gain valuable insights:
- Heat maps: Heatmaps are a great way to understand how users are interacting with your website. After all, they show you the areas of your website that receive the most attention from users, allowing you to identify areas for improvement.
- Screen recordings: Screen recordings allow you to watch individual user sessions, allowing you to see exactly how they’re interacting with your website. This way, you can identify usability issues and friction points that are preventing conversion.
- Conversion Funnels: Conversion funnels show the path users take on your website to reach a specific goal, such as completing a purchase. This allows you to identify friction points in the conversion process and make adjustments to improve your conversion rate.
- Feedback surveys: The software also offers the ability to create user feedback surveys to understand what people think about your website. These surveys can be displayed at strategic times, such as before a user leaves your site or after a purchase, to gather valuable feedback on the user experience.
Additionally, the platform also offers other tools such as feedback forms, form analytics, and more. So, the important thing is to explore all the features of the tool and find ways to use them to improve the user experience on your website.
In short
Hotjar is an extremely useful tool for understanding how users interact with your website and identifying areas for improvement in the user experience. Therefore, by using Hotjar on WordPress, you can take advantage of all the tool’s features and improve the conversion of visitors into customers.
Installation is simple and can be completed in just a few minutes, and the reports generated by the tool provide valuable insights into user behavior. Take advantage of all of Hotjar’s features to improve the user experience and increase conversions on your website.
Image: Freepik modified
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
