In times where social media is increasingly dominating users' average time on the web, having a website may not seem as important as it was in the past. But this view is incorrect. In this article, we will explore the importance
Inverted funnel: how marketing and sales can make a difference
The inverted funnel is a strategy that has revolutionized the way companies approach the sales and marketing process. In this article, we'll explore what the inverted funnel is, how it works, and how it can be applied to boost your
Inbound marketing for real estate agencies: how to boost business
If there is one constant in the world of real estate digital marketing, it is the need to reinvent yourself and stand out amid growing competition. In this context, Inbound Marketing emerges as an innovative approach, capable of transforming the way
Tips on how to apply content marketing
Investments in content marketing in business are essential to increase prominence, strengthen the image in the digital universe and achieve good revenue, as potential customers can be contacted with quality and at a lower cost. Credibility, popularity and
Inbound marketing is the integration of digital tools
Inbound marketing x results Inbound marketing is the most complete digital marketing strategy. The results obtained by integrating all the tools can be felt in practice. It is very common to hear some considerations regarding tools
What is Inbound Marketing
In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract
Content production: why it is so important
The production of relevant and quality content is the initial point of attraction and retention for those looking for a certain service or product. Therefore, building a blog is essential to gain a presence in the online world. In addition to
What is evergreen content? Learn to produce!
If you have an internet business and want to ensure maximum performance with inbound marketing, then you need to know what evergreen content is. After all, this type of content is capable of generating exponential results for a long, long time! With
Shopping journey: optimizing Google Ads results
Google Ads is a very powerful tool. To understand its importance, we have to understand how the consumer purchasing journey works. Before the internet, people were primarily impacted by the media, whether TV, radio, outdoor media or print media.