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The inbound marketing It is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and the inbound marketing It is the strategy that unites all the tools.
To attract more customers, it is mainly necessary to develop strategies focused on producing useful and relevant content for your target audience.
This resource is one of the most efficient digital marketing actions to generate sales with the help of the internet. After all, the objective is to make people aware of the solutions you have to offer.
This happens after they show interest in the content your company is producing. Behind the scenes, the visitor goes through four stages before becoming a customer, as you will see below. Continue reading and understand how to optimize this process!
Why invest in Inbound Marketing?
Consumer habits have changed a lot in recent years. Now, he is constantly connected and uses his cell phone much more than his computer to access the internet, interact on social media, read articles or communicate. With so many purchasing options, he also became more selective and demanding.
To deal with this new behavior, many companies started to reduce direct advertising costs and invest in Inbound Marketing as a conquest strategy to gain an audience through content generation.
The success is visible, as the indicators point to satisfactory results such as increased organic traffic and conversions of visitors into leads and leads into customers, among other benefits.
How to attract more customers with Inbound Marketing?
First, a study is carried out on the profile of the target Audience. Information such as age group, gender, consumption habits and income are recorded in powerful software specifically for this purpose. In digital marketing, we call it a persona, which is nothing more than your ideal customer.
Within this database, it is possible to manage the four stages that the visitor goes through until becoming an actual customer. Get to know each of them:
1. Attraction
At first, the consumer is just doing research on the internet when they find your blog. The idea is exactly this: generate qualified traffic to the desired channels and attract people.
2. Conversion
During this phase, techniques are used to convert visitors into leads. One of them is to offer something in exchange for the email address. email user, such as e-books and other materials. This way, you can contact them at another time.
3. Sell
After the lead received various content that your company produced with its needs in mind, the sales phase arrives. Here, the person already understands what they need and realizes that you have the best solution for them.
4. Enchantment
The last stage is an opportunity to build customer loyalty and turn them into followers of your brand. Once he has already made his first purchase, it is much easier to continue the relationship and encourage him to buy again.
Did you notice how this feature manages to attract customers based on conquest? The good news is that you don't need to be an expert in digital marketing. Today, there are agencies specialized in providing services such as inbound marketing, SEO optimization, social media management, among others.
Don't hesitate to seek help from competent professionals to attract more customers with inbound marketing. Your company deserves it!
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Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
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