Do you want to understand how to guide your customers from the discovery of your brand to the purchase decision? In this article, we will reveal what ToFu, MoFu and BoFu are, the essential stages of the Sales Funnel in Inbound Marketing. Learn how to attract,
What are mental triggers and how to use them
Have you ever wondered why you make certain decisions almost automatically? Often, these choices are not as rational as we imagine. They are influenced by subtle elements that activate specific behaviors in our mind, known as triggers.
SEO tools: check out the main ones to help you rank at the top
In the competitive world of digital marketing, ranking at the top of search engines is the holy grail that everyone strives for. However, reaching the top positions on Google is not a simple task, requiring a combination of effective strategies and, of course,
How to create a website or blog for MEI and increase online visibility?
Increasing online visibility is essential for the success of an Individual Microentrepreneur (MEI) today. Having a solid digital presence is a fundamental strategy for reaching and engaging a larger audience, as well as strengthening the brand and boosting
Customer loyalty: the role of digital marketing
Customer loyalty is a topic that has gained prominence in the business world, especially in times of high competitiveness. With the advent of digital marketing, companies have at their disposal a variety of tools and strategies that can be
Google algorithm changed in 2024, find out the details
Google's algorithm is like the brains behind the world's biggest search engine. It determines which web pages are most relevant to users' queries and how to rank them in search results. Recently, the
The role of Core Web Vitals in SEO and Google rankings
In the competitive SEO landscape, where online visibility is critical, Core Web Vitals emerge as a centerpiece for digital success. These performance indicators provide an objective metric of how efficiently a web page performs.
What is WordPress
What is WordPress and how does it work? I've heard this question several times, on both ends of the spectrum where I work. Both on the one hand, the customers, and on the other hand, those who would like to learn how to use WordPress. Who
Inbound Marketing for B2B businesses
In the B2B business world, inbound marketing has emerged as a powerful and effective strategy. But what exactly is inbound marketing and why is it so crucial for companies that sell to other companies? In this article, we will dive