Digital Marketing and Inbound Marketing Agency
Do you want to understand how to guide your customers from the discovery of your brand to the purchase decision? In this article, we will reveal what ToFu, MoFu and BoFu are, the essential stages of the Sales Funnel in Inbound Marketing. Learn how to attract,
Have you ever wondered why you make certain decisions almost automatically? Often, these choices are not as rational as we imagine. They are influenced by subtle elements that activate specific behaviors in our mind, known as triggers.
Marketing is marketing. Be it on the internet or off it. But in the current scenario, content marketing stands out as one of the most effective strategies for attracting, engaging and converting customers. But what are the true objectives of marketing?
Have you ever heard of AIDA? Well, the AIDA Model (Attention, Interest, Desire and Action is a type of communication that stimulates a response to action. In other words, it is a stimulus-response Model. Thus, the objective
In the world of digital marketing, two main strategies stand out: Outbound Marketing and Inbound Marketing. Both aim to attract potential customers, but they take different approaches to achieving this goal. In this article, we will deeply explore each
If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
The inverted funnel is a strategy that has revolutionized the way companies approach the sales and marketing process. In this article, we'll explore what the inverted funnel is, how it works, and how it can be applied to boost your
Inbound Sales has revolutionized the traditional sales approach, bringing with it a new perspective focused on creating relationships, attracting qualified leads and personalizing the sales process. In this article, we will explore every aspect of Inbound Sales, from its
In the world of Digital Marketing, efficient sales strategies play a crucial role in the success of any business. Two notable approaches in this context are the flywheel and the sales funnel. In this article, we will explore the differences between these models
