Digital Marketing and Inbound Marketing Agency
SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors. It is essential to know how competitors are working,
Business Intelligence (BI) is a way to make decisions. To illustrate its importance, I will tell you a short story. A few years ago, I went to visit a large client in the food industry because we were going to do a joint action with them.
Marketing Analytics has been growing year after year. In times of Big Data, it is impossible not to think about the use of data in marketing. Data science, applied to consumer behavior, allows us to evaluate success
Let's get straight to the point: it's impossible to have a successful digital marketing strategy without knowing how to measure online results. After all, it's through this type of analysis that the company can assess what's working. And what's not working?
Facebook Analytics is a very cool user behavior analysis tool, but many people still don't know about it. We've talked a lot here on the blog about the importance of data analysis. And there are several cool tools that
One of the most important metrics in digital marketing, especially when we work in inbound marketing, is the conversion rate. For some, other metrics like reach, visitors, and click-through rate are just as important as conversions. This will obviously depend on the
