Do you want to understand how to guide your customers from the discovery of your brand to the purchase decision? In this article, we will reveal what ToFu, MoFu and BoFu are, the essential stages of the Sales Funnel in Inbound Marketing. Learn how to attract,
What is WordPress
What is WordPress and how does it work? I've heard this question several times, on both ends of the spectrum where I work. Both on the one hand, the customers, and on the other hand, those who would like to learn how to use WordPress. Who
Inbound Marketing for B2B businesses
In the B2B business world, inbound marketing has emerged as a powerful and effective strategy. But what exactly is inbound marketing and why is it so crucial for companies that sell to other companies? In this article, we will dive
What are the objectives of content marketing?
Marketing is marketing. Be it on the internet or off it. But in the current scenario, content marketing stands out as one of the most effective strategies for attracting, engaging and converting customers. But what are the true objectives of marketing?
How to do b2b digital marketing
In the current scenario, B2B (business-to-business) digital marketing has become essential for companies looking to expand their market presence and reach new customers. As technology evolves and purchasing behaviors change, it is crucial to understand how to implement
Outbound Marketing and Inbound Marketing: which strategy is the best?
In the world of digital marketing, two main strategies stand out: Outbound Marketing and Inbound Marketing. Both aim to attract potential customers, but they take different approaches to achieving this goal. In this article, we will deeply explore each
What are personas in content marketing
If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
Inbound Sales: what it is, how it works and what the benefits are
Inbound Sales has revolutionized the traditional sales approach, bringing with it a new perspective focused on creating relationships, attracting qualified leads and personalizing the sales process. In this article, we will explore every aspect of Inbound Sales, from its
Flywheel and Sales Funnel: what are the differences and how to integrate the models
In the world of Digital Marketing, efficient sales strategies play a crucial role in the success of any business. Two notable approaches in this context are the flywheel and the sales funnel. In this article, we will explore the differences between these models