Digital Marketing and Inbound Marketing Agency
Anyone who works in digital marketing knows: there's no consistent strategy without the right tools. After all, they help increase productivity, organize processes, measure results, and, most importantly, make data-driven decisions—not guesswork. The problem
At first glance, repeating the same keyword multiple times in a text may seem like a good idea to improve Google rankings. After all, if the goal is to demonstrate relevance to a term, nothing makes more sense than repeating it, right?
Do you want to understand how to guide your customers from the discovery of your brand to the purchase decision? In this article, we will reveal what ToFu, MoFu and BoFu are, the essential stages of the Sales Funnel in Inbound Marketing. Learn how to attract,
At first glance, Search Engine Optimization (SEO) seems to be the same for any business: choosing the right keywords, producing quality content, and appearing at the top of Google. But when it comes to B2B SEO, the story changes completely.
Imagine a marketing approach where, instead of talking to a crowd, you handpick those who actually want to hear what you have to say. This is the essence of Account-Based Marketing (ABM): a B2B strategy focused on
The CSD Matrix is an essential tool for those who need to structure marketing strategies in uncertain scenarios. After all, planning a marketing strategy in an increasingly uncertain scenario is like putting together a puzzle with jumbled pieces.
Have you ever tried to sell an amazing product and still no one bought it? Have you ever had that feeling of “my service is great, but no one seems to see it”? Believe me, you are not alone and it happens all too often. Many companies
If you’re still creating content just for Google, you may be becoming invisible to the people who matter most: the new AI-powered search engines. After all, the way people search has changed. And with it, the rules have changed too.
First, imagine the following scenario: your sales team is chasing cold leads, while potential buyers — those with real intention of closing a deal — are stuck at the bottom of the funnel waiting for attention. Frustrating, isn't it? It is.
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