Customer loyalty is a topic that has gained prominence in the business world, especially in times of high competitiveness. With the advent of digital marketing, companies have at their disposal a variety of tools and strategies that can be
How to do b2b digital marketing
In the current scenario, B2B (business-to-business) digital marketing has become essential for companies looking to expand their market presence and reach new customers. As technology evolves and purchasing behaviors change, it is crucial to understand how to implement
Tips on how to create a good communication strategy on LinkedIn
Social networks have taken on a leading role in promoting brands and in relationships with other professionals and customers. With this in mind, each of them has its importance for companies. Among them, the communication strategy in the
What are the best niches for digital marketing
The world of digital marketing is vast and vibrant, full of opportunities for entrepreneurs and talented professionals. But, with so many options, how do you know which path to take? The answer lies in niches. Imagine an open sea, with thousands of fish swimming
Is hiring a marketing agency good value for money?
The pressure for results is very great. Even more so in the corporate world. And especially when it comes to measuring return on investment (ROI). Therefore, if you work in marketing, you know the extent of the responsibility you have for
What is remarketing and retargeting
Remarketing and retargeting are two extremely powerful and important features. After all, one of the principles of advertising is frequency. And that’s where remarketing and retargeting come in. So, if digital marketing already
What are digital marketing channels?
If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about
Product video: 4 tips that help you sell more
Product video is an important sales tool. After all, online shopping continued to be on the rise. The numbers continue to rise, showing constant growth in the number of orders and revenue. With this, e-commerces and entrepreneurs find themselves in a
Inbound marketing is the integration of digital tools
Inbound marketing x results Inbound marketing is the most complete digital marketing strategy. The results obtained by integrating all the tools can be felt in practice. It is very common to hear some considerations regarding tools