Product video is an important sales tool. After all, online shopping continued to be on the rise. The numbers continue to rise, showing constant growth in the number of orders and revenue. With this, e-commerces and entrepreneurs find themselves in a
What is a call to action?
Call to action (or CTA), translated into Portuguese, literally, means “call to action”. This is a very important concept in the digital world (I would say essential) and very easy to understand. To do this, we just need to put ourselves in the
What is conversion rate and why is it important?
One of the most important metrics in digital marketing, especially when we work in inbound marketing, is the conversion rate. For some, other metrics like reach, visitors, and click-through rate are just as important as conversions. This will obviously depend on the