Digital Marketing and Inbound Marketing Agency
At first glance, repeating the same keyword multiple times in a text may seem like a good idea to improve Google rankings. After all, if the goal is to demonstrate relevance to a term, nothing makes more sense than repeating it, right?
Do you want to understand how to guide your customers from the discovery of your brand to the purchase decision? In this article, we will reveal what ToFu, MoFu and BoFu are, the essential stages of the Sales Funnel in Inbound Marketing. Learn how to attract,
At first glance, Search Engine Optimization (SEO) seems to be the same for any business: choosing the right keywords, producing quality content, and appearing at the top of Google. But when it comes to B2B SEO, the story changes completely.
Do you want to optimize your website for Google Ads? This article is for you! Google Ads is one of the most powerful tools for attracting qualified traffic and increasing conversions. But for campaigns to truly work,
Have you ever wondered why you make certain decisions almost automatically? Often, these choices are not as rational as we imagine. They are influenced by subtle elements that activate specific behaviors in our mind, known as triggers.
Imagine a marketing approach where, instead of talking to a crowd, you handpick those who actually want to hear what you have to say. This is the essence of Account-Based Marketing (ABM): a B2B strategy focused on
In recent years, a lot has changed in digital marketing — but one thing remains firm (and increasingly strategic): SEO (Search Engine Optimization). So, if there's one question on many managers' minds, it's: is SEO still...
Google Data Studio was one of Google's coolest tools. It aimed to generate reports and data visualizations. In addition to being free, it allowed connecting different data sources, creating personalized visualizations. Furthermore, with the collaboration of
In the digital world, understanding and making the most of available tools is crucial to standing out. In this context, Instagram Insights emerges as a powerful tool, offering valuable insights into the performance of your posts. For marketers working in
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