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Meta, led by CEO Mark Zuckerberg, continues to revolutionize social media engagement with advanced artificial intelligence (AI) capabilities. The recent announcement highlights the implementation of “Meta AI” across platforms such as WhatsApp, Messenger, Instagram and Facebook Stories.
The features, although in the early stages of development, already have some notable functionalities. Among them, the ability to create images on demand stands out. Just type “imagine” in the chat and describe in detail what you want, using technologies such as Midjourney, Stable Diffusion, DALL-E, among others.
This article will explore new AI capabilities and how these new applications will impact social media.
AI-Created Stickers
Meta inaugurates its foray into AI with the release of stickers (stickers) generated by artificial intelligence. Using Llama 2 technologies and the Emu model for image generation, the tool transforms text commands into unique stickers.
Scheduled for launch in October, initially for a restricted group of English-speaking users, this new feature will be available on WhatsApp, Messenger, Instagram and Facebook Stories.
AI Image Editing on Instagram
Instagram will soon be getting advanced AI-powered image editing features. The “Restyle” and “Backdrop” tools will allow users to recreate images by applying visual styles described by them. Meta assures that AI-edited images will be identified to avoid confusion with human-generated content.
The AI, powered by the Llama 2 model, brings innovations such as the ability to change scenes or backgrounds of images. In addition, image editing, based on Meta's Emu model, will offer filters that change the style of the illustration according to user preferences.
These features will be integrated into Meta apps such as Instagram, WhatsApp and Facebook, eliminating the need for additional downloads.
Meta AI: Interactive Virtual Assistance
The Meta AI announcement reveals an interactive virtual assistant available on WhatsApp, Messenger and Instagram, as well as integration with Ray-Ban Meta and Quest 3 smart glasses. Powered by a custom model that builds on Llama 2 technology, it delivers a natural conversational experience.
The partnership with celebrities like Snoop Dogg and Kendall Jenner adds an extra layer of personalization, allowing users to interact with assistants that represent specific characters. Users will be able to choose from 28 alternatives, some represented by celebrities (in addition to those already mentioned) such as Naomi Osaka, Paris Hilton, MrBeast and Tom Brady.
AI Studio: Extending the Power of AI to Programmers
Meta plans to democratize the creation of AI with the launch of AI Studio. Initially available to developers, the platform will support the creation of third-party AIs that will work across the company’s messaging services. The initiative will start on Messenger and expand to WhatsApp, with the expectation that anyone can create their own AI using Meta’s tools by 2024.
In short…
The growing implementation of Meta AI and other AI capabilities highlights Meta’s commitment to delivering personalized and innovative experiences on social media.
As technology evolves, the company seeks to balance technological advancement with ethical considerations, ensuring transparency and privacy. “Meta AI” emerges as a game-changer, shaping the future of digital interactions and promising a more dynamic and engaging environment for users of Meta platforms.
Although not yet available in Brazil, Meta AI represents a significant leap towards a more personalized and innovative experience in interactions. online.
Image: Freepik
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
