Social networks have taken on a leading role in promoting brands and in relationships with other professionals and customers. With this in mind, each of them has its importance for companies. Among them, the communication strategy in the
The role of social media in SEO strategy: crucial insights
Social networks have become an essential component of digital marketing strategies. Its influence extends beyond engagement and brand building, directly impacting SEO. Understanding the role of social networks in SEO strategy is
Pinterest: Everything you need to know
Pinterest is a social media platform that stands out from its competitors due to its visual nature. It's a place where users can share images, ideas and inspiration. Pinterest has almost 500 million monthly active users
Why and how to monitor social media?
Due to digital evolution, the way and frequency with which people use social media has changed. Therefore, it is vital to monitor social media. It is not possible to carry out digital marketing and inbound marketing actions without a good
The best tools for using hashtags
Using Hashtags is extremely important to increase the reach of your posts and your brand on Instagram, but how do you choose these keywords from so many options? Firstly, you need to outline a specific purpose for each post. After,
Instagram for companies: after all, should my organization have an account?
Is it increasingly difficult to capture the attention of your target audience on the internet? You may need to review your operating channels. And if you're thinking about social media, the hot one is Instagram. Originally created
Social media: why we need it
The first word that comes to mind when I think about social media in relation to my clients is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these
Tips for growing on Instagram
Nowadays it is essential to grow on Instagram, as the network is one of the fastest growing in the world. And in Brazil it is no different. According to Hootsuite's annual study in partnership with We Are
10 tips to improve engagement on Facebook
Improving engagement on Facebook is one of the most difficult tasks today. After all, the social network is the most relevant on the web and the largest too, with more than 2 billion active users, but it has been losing ground