Digital Marketing and Inbound Marketing Agency
Churn rate is an essential metric for any business. Churn indicates how much your company has lost customers or revenue. To reach this rate, the calculation is very simple. Divide the number of lost customers by the number
Google My Business is a free and very important tool for companies to be found easily on the internet. After all, the internet is the main tool for location search. If your company is not yet registered
Have you ever heard that the grass is always greener on the other side? Well then. If in social life we tend to “pay attention to others”, it would be no different at work. Benchmarking is a valuable tool as it is a process that
SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors. It is essential to know how competitors are working,
One of the biggest problems companies face is dispersion in communication. Many of them end up communicating with the customer using an incorrect tone and message, decreasing the return rate. This happens because these companies need to improve
Business Intelligence (BI) is a way to make decisions. To illustrate its importance, I will tell you a short story. A few years ago, I went to visit a large client in the food industry because we were going to do a joint action with them.
Marketing Analytics has been growing year after year. In times of Big Data, it is impossible not to think about the use of data in marketing. Data science, applied to consumer behavior, allows us to evaluate success
Neuromarketing has been an important topic and is frequently studied by marketing professionals. After all, understanding consumer behavior is a huge challenge. Thus, in recent years, psychology has started to help in this regard, with
Investing offline or online? Inbound with or without outbound? The life of a marketing professional is full of these dilemmas. And it's no different when I talk to my clients. In an increasingly digital world, this question has been arising in 10 out of every 100
