Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
Is hiring a marketing agency good value for money?
The pressure for results is very great. Even more so in the corporate world. And especially when it comes to measuring return on investment (ROI). Therefore, if you work in marketing, you know the extent of the responsibility you have for
How can an agency help in the execution of your strategic planning?
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
Viral Marketing: what it is and how to do it
In the world of digital marketing, one of the most powerful and exciting strategies is viral marketing. If you've ever seen a funny video being shared frantically on social media or a meme spreading like forest fire, then you
Lifetime Value: Learn what it is and how to calculate it
In the world of digital marketing, understanding the concept of Lifetime Value is crucial to the success of any business. It is a metric that allows you to evaluate the total value that a customer brings to
Inbound Sales: what it is, how it works and what the benefits are
Inbound Sales has revolutionized the traditional sales approach, bringing with it a new perspective focused on creating relationships, attracting qualified leads and personalizing the sales process. In this article, we will explore every aspect of Inbound Sales, from its
Flywheel and Sales Funnel: what are the differences and how to integrate the models
In the world of Digital Marketing, efficient sales strategies play a crucial role in the success of any business. Two notable approaches in this context are the flywheel and the sales funnel. In this article, we will explore the differences between these models
Upsell and Cross sell: What is the meaning and how to use these techniques
Have you ever wondered how some companies manage to increase their sales so efficiently? Discover in this article the power behind two key strategies: upsell and cross sell. Let's explore not only what they are, but how to apply them in
Agribusiness and digital marketing: how to leverage business in the virtual world
Agribusiness is a strategic sector for the Brazilian economy, representing around 20% of the national GDP, which could reach almost 25% in 2023. Thus, in the contemporary scenario, the synergy between agribusiness and digital marketing has become crucial to boost