Have you ever wondered why some brands become leaders in the online environment while others go almost unnoticed? It's not magic or luck. What's behind this success is a well-designed digital marketing plan and
How to make a digital marketing plan
Flywheel and Sales Funnel: what are the differences and how to integrate the models
If you work in marketing or sales, you've probably come across two models that organize the customer journey: the traditional sales funnel and the more recent flywheel model. But are they rivals? Competitors? Nothing of the sort. While the
What are digital marketing channels? Understand, optimize and sell more
Imagine trying to sell your product without having any idea where your customers are. It would be like shouting in the middle of the desert hoping someone will hear you. In the digital world, digital marketing channels are precisely the paths that connect your
Digital Marketing Results: How to Build Strategies That Really Work
In digital marketing, results aren’t just clicks — they’re conversions, sales, and loyalty. And although the online world changes every second, there’s one fundamental that never goes out of style: strategic planning. If you want to truly grow
Digital Marketing: what it is and how to do it
The world has changed – and so has marketing. If before you had to invest in pamphlets, TV commercials and magazine ads, today everything happens on a cell phone screen. Digital marketing is no longer a trend: it’s a
Guerrilla Marketing and the Internet
Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways. Avoiding traditional marketing channels, such as TV, radio, newspapers and magazines,
Digital Marketing Strategies for B2B Companies
Digital marketing has revolutionized the market, and in the B2B sector this has become even more evident. Unlike B2C, where purchasing decisions are more impulsive and emotional, the B2B audience is highly rational. Companies that sell to
How to work with digital marketing from scratch
Working in digital marketing has become an essential skill in an increasingly connected and dynamic world. Whether you are an aspiring entrepreneur, a traditional marketer or someone looking to change careers, this guide will provide you with the guidance you need to
What is VSL in Digital Marketing
In the digital marketing world, acronyms and abbreviations are common, and one that deserves attention is “VSL.” What exactly does VSL mean in digital marketing? In this article, we will explore the meaning and importance of VSLs (Video Sales Letters).
