Digital Marketing and Inbound Marketing Agency
Kissmetrics is an analysis and monitoring platform, with the advantage of delivering advanced user behavior data. For those who work in the digital world, it is essential to define metrics and KPIs (Key Performance Indicator) and,
Business Intelligence (BI) is a way to make decisions. To illustrate its importance, I will tell you a short story. A few years ago, I went to visit a large client in the food industry because we were going to do a joint action with them.
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
Let's get straight to the point: it's impossible to have a successful digital marketing strategy without knowing how to measure online results. After all, it's through this type of analysis that the company can assess what's working. And what's not working?
In a recent post on the chromium.org blog, Google announced that it will stop using third-party cookies on websites visited using its browser, Chrome. With this decision, many people wondered if it would be the end of cookies, and
One of the topics of the moment is, without a doubt, Big Data. Although there is a lot of talk about the subject, few people really know what it is. But it's important to point out that Big Data is calling the shots at the moment, so
Facebook Analytics is a very cool user behavior analysis tool, but many people still don't know about it. We've talked a lot here on the blog about the importance of data analysis. And there are several cool tools that
One of the most important metrics in digital marketing, especially when we work in inbound marketing, is the conversion rate. For some, other metrics like reach, visitors, and click-through rate are just as important as conversions. This will obviously depend on the
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