{"id":916,"date":"2022-03-26T15:21:26","date_gmt":"2022-03-26T18:21:26","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=916"},"modified":"2024-06-02T18:22:26","modified_gmt":"2024-06-02T21:22:26","slug":"quiero-tener-un-blog-exitoso","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/","title":{"rendered":"\u00bfQuieres tener un blog exitoso? Descubre 7 estrategias eficientes"},"content":{"rendered":"<p>Como <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-tener-un-blog-corporativo\/\" target=\"_blank\" rel=\"noopener noreferrer\">tener un blog<\/a> \u00bfexitoso? Hay quienes consideran que \u00e9sta es la pregunta del mill\u00f3n. Despu\u00e9s de todo, es a trav\u00e9s del contenido que publicas que puedes atraer visitantes,\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">generar clientes potenciales<\/a>, convertirlos en clientes y retenerlos.<\/p>\n<p>Hemos reunido algunos consejos importantes para que usted aumente las visitas y construya su audiencia digital. \u00a1Contin\u00faa leyendo y desc\u00fabrelo!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#1_Use_CTAs_atrativos\" >1. Utilice CTA atractivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#2_Crie_um_campo_de_assinatura_de_newsletter\" >2. Cree un campo de suscripci\u00f3n al bolet\u00edn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#3_Publique_conteudo_multimidia\" >3. Publicar contenido multimedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#4_Convide_autores_para_guest_posts\" >4. Invitar a los autores a publicaciones como invitados.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#5_Estabeleca_e_acompanhe_suas_metricas\" >5. Establezca (y realice un seguimiento) de sus m\u00e9tricas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#6_Planeje\" >6. Planificar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/#7_Nao_se_esqueca_do_SEO\" >7. No te olvides del SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_CTAs_atrativos\"><\/span><span style=\"color: #ff9900;\">1. Utilice CTA atractivos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un llamado a la acci\u00f3n (CTA) es un llamado que usted hace al visitante de su blog para que realice una determinada acci\u00f3n en una p\u00e1gina. A continuaci\u00f3n se muestran algunos tipos de CTA utilizados:<\/p>\n<ul>\n<li><strong>Textos<\/strong> (cuando sea necesario, con los enlaces correspondientes) sugerir comentarios sobre la publicaci\u00f3n, contactar con la empresa, dar me gusta o seguir sus perfiles en las redes sociales, etc.;<\/li>\n<li>\u00c1reas en <strong>barra lateral<\/strong> \u2014 columna lateral de su p\u00e1gina que puede ofrecer enlaces a diferentes contenidos, suscribirse a boletines, descargar libros electr\u00f3nicos, etc.;<\/li>\n<li><strong>Im\u00e1genes<\/strong> en el contenido insertado dentro del texto, dividiendo la lectura y asegurando la atenci\u00f3n.<\/li>\n<\/ul>\n<p>Lo importante para definir el CTA adecuado es saber cu\u00e1l <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona <\/a>el contenido est\u00e1 previsto. Para ello es necesario entender muy bien c\u00f3mo <a href=\"https:\/\/verocontents.com.br\/es\/blog\/embudo-de-ventas-que-es-y-como-ayuda-al-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">embudo de ventas<\/a> de su negocio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Crie_um_campo_de_assinatura_de_newsletter\"><\/span><span style=\"color: #ff9900;\">2. Cree un campo de suscripci\u00f3n al bolet\u00edn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El correo electr\u00f3nico es un gran aliado para tener un blog exitoso. A partir de \u00e9l puedes crear <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/\" target=\"_blank\" rel=\"noopener noreferrer\">campa\u00f1as de marketing<\/a> y ofrecer informaci\u00f3n valiosa. De esta manera, haces que tu audiencia quiera saber m\u00e1s sobre lo que ofreces, haga clic en tus enlaces y CTA y, por supuesto, compre.<\/p>\n<p>Por eso, no olvides invitar a los visitantes y lectores de tus p\u00e1ginas, redes sociales y textos a suscribirse a tu newsletter. No olvides monitorear y medir los resultados de cada mensaje enviado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Publique_conteudo_multimidia\"><\/span><span style=\"color: #ff9900;\">3. Publicar contenido multimedia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existe una gran variedad de materiales que puedes ofrecer a tu audiencia para cautivarlos y, en consecuencia, tener un blog exitoso. Publica textos, audios, videos e im\u00e1genes sobre los temas que quieras tratar.<\/p>\n<p>Toma en cuenta que cada vez m\u00e1s personas acceden a internet a trav\u00e9s de sus celulares y tablets. Por lo tanto, leer a trav\u00e9s de estos dispositivos suele resultar dif\u00edcil e inc\u00f3modo. Por lo tanto, ampl\u00ede los tipos de publicaciones para atraer a los m\u00e1s diferentes tipos de visitantes a su p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Convide_autores_para_guest_posts\"><\/span><span style=\"color: #ff9900;\">4. Invitar a los autores a publicaciones como invitados.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las publicaciones de invitados son textos producidos por autores invitados. Ayudan a aportar diferentes puntos de vista sobre su \u00e1rea de producci\u00f3n. Por tanto, acaban aportando m\u00e1s frescura e innovaci\u00f3n a tu contenido, caracter\u00edsticas importantes para tener un blog exitoso.<\/p>\n<p>No es necesario que te detengas all\u00ed. Varia el formato como hablamos en el tema anterior y realiza entrevistas, podcasts e infograf\u00edas con tus invitados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Estabeleca_e_acompanhe_suas_metricas\"><\/span><span style=\"color: #ff9900;\">5. Establezca (y realice un seguimiento) de sus m\u00e9tricas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para saber si tienes un blog exitoso necesitas definir m\u00e9tricas para cada objetivo que te propongas. Es posible que desees aumentar el n\u00famero de visitantes o visitas a tu tienda, generar leads, etc.<\/p>\n<p>Por lo tanto, controle de cerca el rendimiento de sus publicaciones y de su p\u00e1gina. De esta manera, ser\u00e1 m\u00e1s f\u00e1cil comprender qu\u00e9 errores se cometieron, qu\u00e9 publicaciones atraen m\u00e1s clics y d\u00f3nde se debe invertir a la hora de hacerlo. <a href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/\" target=\"_blank\" rel=\"noopener noreferrer\">producir contenido<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Planeje\"><\/span><span style=\"color: #ff9900;\">6. Planificar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El \u00e9xito no depende de la suerte. Es un resultado directo de tu trabajo. Por eso, t\u00f3mate el tiempo para planificar cada acci\u00f3n y estrategia.<\/p>\n<p>Adem\u00e1s, no olvides poner en pr\u00e1ctica todo tu plan. Despu\u00e9s de todo, la constancia y la calidad son caracter\u00edsticas que sin duda ayudar\u00e1n a impulsar el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-para-mejorar-el-rendimiento-del-sitio-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">rendimiento de tu blog<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Nao_se_esqueca_do_SEO\"><\/span><span style=\"color: #ff9900;\">7. No te olvides del SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No podemos olvidar la cuesti\u00f3n de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-seo-y-por-que-deberias-hacerlo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO (optimizaci\u00f3n de motores de b\u00fasqueda)<\/a>. Tus publicaciones deben estar bien optimizadas para tener una buena clasificaci\u00f3n en Google<a href=\"https:\/\/www.google.com\/?uT9VAA-5f4680\">.<\/a> De esta manera, armar una buena estrategia para <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-armar-una-estrategia-de-palabras-clave\/\" target=\"_blank\" rel=\"noopener noreferrer\">palabras clave<\/a>. De esta manera, podr\u00e1 atraer a los visitantes adecuados a su blog.<\/p>\n<p>\u00bfViste c\u00f3mo algunos consejos pr\u00e1cticos y sencillos pueden ser la clave para tener un blog exitoso? Con un poco m\u00e1s de compromiso y dedicaci\u00f3n es posible cosechar los beneficios de una buena estrategia de marketing digital.<\/p>\n<p>Para tener acceso a otros contenidos y noticias sobre el mundo del marketing digital, s\u00edguenos en las redes sociales.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo tener un blog exitoso? Hay quienes consideran que \u00e9sta es la pregunta del mill\u00f3n. Despu\u00e9s de todo, es a trav\u00e9s del contenido que publicas que puedes atraer visitantes, generar clientes potenciales, convertirlos en clientes y fidelizarlos. Hemos reunido algunos consejos.<\/p>","protected":false},"author":1,"featured_media":2087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[30,28,67,12,68,35],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-blog-corporativo","tag-calls-to-action","tag-guest-posts","tag-marketing-digital","tag-metricas","tag-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quer ter um blog de sucesso? Conhe\u00e7a estrat\u00e9gias eficientes - Vero<\/title>\n<meta name=\"description\" content=\"Como ter um blog de sucesso? Afinal, \u00e9 a partir do conte\u00fado que voc\u00ea publica que \u00e9 poss\u00edvel gerar leads, convert\u00ea-los em clientes e fideliz\u00e1-los.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quer ter um blog de sucesso? Conhe\u00e7a 7 estrat\u00e9gias eficientes\" \/>\n<meta property=\"og:description\" content=\"Como ter um blog de sucesso? Afinal, \u00e9 a partir do conte\u00fado que voc\u00ea publica que \u00e9 poss\u00edvel gerar leads, convert\u00ea-los em clientes e fideliz\u00e1-los.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/quiero-tener-un-blog-exitoso\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-26T18:21:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-02T21:22:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/05\/quer-ter-um-blog-de-sucesso-conheca-6-estrategias-eficientes-1000x400.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/quer-ter-um-blog-de-sucesso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/quer-ter-um-blog-de-sucesso\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Quer ter um blog de sucesso? 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