{"id":903,"date":"2021-12-20T17:08:14","date_gmt":"2021-12-20T20:08:14","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=903"},"modified":"2024-07-21T16:59:37","modified_gmt":"2024-07-21T19:59:37","slug":"como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia\/","title":{"rendered":"\u00bfC\u00f3mo aplicar Design Thinking a tu estrategia?"},"content":{"rendered":"<p>El pensamiento de dise\u00f1o es un t\u00e9rmino cada vez m\u00e1s popular. Pero todav\u00eda genera dudas en algunos profesionales. De hecho, bas\u00e1ndose en los valores de este enfoque, es posible aportar innovaci\u00f3n y eficacia a sus estrategias.<\/p>\n<p>La inclusi\u00f3n de este enfoque en la rutina de una empresa puede preverse en la planificaci\u00f3n estrat\u00e9gica. Entonces, se vuelve a\u00fan m\u00e1s f\u00e1cil cuando tienes <a href=\"https:\/\/verocontents.com.br\/es\/blog\/planificacion-estrategica\/\" target=\"_blank\" rel=\"noopener noreferrer\">una agencia para ayudar en esta etapa<\/a>. Sea cual sea el estilo organizativo de tu empresa, el designthinking puede ser un gran aliado.<\/p>\n<p>\u00bfQuieres saber m\u00e1s acerca de eso? \u00a1Contin\u00faa leyendo y descubre qu\u00e9 es el pensamiento de dise\u00f1o y c\u00f3mo aplicarlo a tu estrategia!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia\/#O_que_e_design_thinking\" >\u00bfQu\u00e9 es el pensamiento de dise\u00f1o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia\/#Como_aplicar_na_minha_estrategia\" >\u00bfC\u00f3mo aplicarlo a mi estrategia?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia\/#Imersao\" >Inmersi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia\/#Ideacao\" >Ideaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/como-aplicar-el-pensamiento-de-diseno-a-tu-estrategia\/#Prototipagem\" >Creaci\u00f3n de prototipos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_design_thinking\"><\/span><span style=\"color: #ff9900;\">\u00bfQu\u00e9 es el pensamiento de dise\u00f1o?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El t\u00e9rmino pensamiento de dise\u00f1o se refiere a las estrategias creativas que utilizan los dise\u00f1adores durante el proceso de creaci\u00f3n de su trabajo. Pese a ello, este enfoque puede ser utilizado por profesionales de cualquier campo, sin distinci\u00f3n.<\/p>\n<p>As\u00ed es, el pensamiento de dise\u00f1o es un enfoque. No es una metodolog\u00eda ni gui\u00f3n de acci\u00f3n con un paso a paso bien definido. Y mucho menos con pasos fijos e inmutables.<\/p>\n<p>As\u00ed, la base de este enfoque es el foco en el car\u00e1cter multidisciplinar de los equipos. Y tambi\u00e9n en acciones para generar, seleccionar e implementar las mejores soluciones para la resoluci\u00f3n de problemas. Se puede utilizar el pensamiento de dise\u00f1o, por ejemplo, <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-el-diseno-de-sitios-web-es-importante-para-la-experiencia-del-usuario\/\" target=\"_blank\" rel=\"noopener noreferrer\">para mejorar el dise\u00f1o del sitio web<\/a> o definir un nuevo servicio a ofrecer. O tambi\u00e9n para cambiar un producto o simplemente su empaque.<\/p>\n<p>En \u00faltima instancia, no existen l\u00edmites para el uso del pensamiento de dise\u00f1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_aplicar_na_minha_estrategia\"><\/span><span style=\"color: #ff9900;\">\u00bfC\u00f3mo aplicarlo a mi estrategia?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El primer paso para aplicar el pensamiento de dise\u00f1o a su estrategia es comprender las etapas del proceso. Como ya hemos dicho, este enfoque no proporciona una receta a seguir. Pero trae algunas fases que orientan el desarrollo de los proyectos. Mira cu\u00e1les son:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Imersao\"><\/span><span style=\"color: #ff5500;\">Inmersi\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El primer paso del pensamiento de dise\u00f1o es la inmersi\u00f3n. Consiste en buscar conocimiento sobre el escenario en el que se inserta el problema. Analiza todos los aspectos involucrados, desde los m\u00e1s obvios hasta los subjetivos.<\/p>\n<p>Esto se debe a que, durante esta fase, es posible darse cuenta de que el problema en s\u00ed no es exactamente lo que se pensaba. Por ejemplo, una escuela puede estar planeando lanzar un nuevo curso para atraer <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">una de las personas definidas<\/a>. A lo largo de las investigaciones, el equipo identific\u00f3 que el problema no era la falta de oferta, sino la forma en que se publicitaban los cursos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ideacao\"><\/span><span style=\"color: #ff5500;\">Ideaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despu\u00e9s de analizar e identificar el problema, es momento de pasar al siguiente paso: la ideaci\u00f3n. En esta etapa se plantean tantas ideas como sea posible. Esto debe hacerse sin censura, sin restricciones.<\/p>\n<p>Aqu\u00ed, la naturaleza multidisciplinaria del pensamiento de dise\u00f1o gana a\u00fan m\u00e1s importancia. Despu\u00e9s de todo, profesionales con diferentes or\u00edgenes pueden aportar puntos de vista igualmente \u00fanicos sobre el problema.<\/p>\n<p>No dudes en incluir en los equipos de ideaci\u00f3n a profesionales de otras \u00e1reas, adem\u00e1s de \u201ccreativos\u201d. Aseg\u00farese tambi\u00e9n de que todos tengan las mismas oportunidades de hablar. Y no permitas que haya ning\u00fan comportamiento intimidante dentro del grupo. La idea es acabar con las limitaciones y dejar fluir las ideas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prototipagem\"><\/span><span style=\"color: #ff5500;\">Creaci\u00f3n de prototipos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finalmente, filtra las ideas planteadas y selecciona aquellas que m\u00e1s se acerquen a lo que deseas. Es decir, la etapa de prototipado es aquella en la que se realizan pruebas para verificar la viabilidad de la soluci\u00f3n propuesta. Cualquier problema en esta etapa deber\u00eda llevar al equipo a las etapas anteriores.<\/p>\n<p>De hecho, este regreso puede ocurrir en cualquier momento. Siempre que el resultado de una fase no sea satisfactorio, el equipo debe revisar los pasos anteriores y comenzar el proceso nuevamente.<\/p>\n<p>El pensamiento de dise\u00f1o tiene este car\u00e1cter fluido y est\u00e1 centrado en la capacidad de resoluci\u00f3n de problemas de los profesionales implicados. Por lo tanto, aplicar este enfoque a tus estrategias puede ayudar a fortalecer el equipo y obtener mejores resultados.<\/p>\n<p>Si tiene alguna pregunta o tiene experiencia en pensamiento de dise\u00f1o, aseg\u00farese de compartirla con nosotros aqu\u00ed en los comentarios. \u00a1Estaremos encantados de ayudarte y saber lo que piensas sobre el tema!<\/p>","protected":false},"excerpt":{"rendered":"<p>El pensamiento de dise\u00f1o es un t\u00e9rmino cada vez m\u00e1s popular. Pero todav\u00eda genera dudas en algunos profesionales. De hecho, bas\u00e1ndose en los valores de este enfoque, es posible aportar innovaci\u00f3n y eficacia a sus estrategias. La inclusi\u00f3n de este enfoque en la rutina.<\/p>","protected":false},"author":1,"featured_media":2097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[66,35,53],"class_list":["post-903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-e-vendas","tag-design-thinking","tag-personas","tag-planejamento-estrategico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como aplicar o Design Thinking em sua estrat\u00e9gia?<\/title>\n<meta name=\"description\" content=\"O termo design thinking faz refer\u00eancia \u00e0s estrat\u00e9gias criativas que os designers 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