{"id":862,"date":"2022-01-10T14:37:07","date_gmt":"2022-01-10T17:37:07","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=862"},"modified":"2025-06-24T22:22:58","modified_gmt":"2025-06-25T01:22:58","slug":"que-es-la-cola-larga","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/","title":{"rendered":"\u00bfQu\u00e9 es la cola larga?"},"content":{"rendered":"<p>Es posible que haya o\u00eddo hablar del t\u00e9rmino cola larga o <em>cola larga<\/em>, as\u00ed como <em>cola corta<\/em> e <em>la cabeza de la cola<\/em>. Se trata de t\u00e9rminos aparentemente t\u00e9cnicos y llenos de detalles, al principio. Pero en realidad es s\u00f3lo una impresi\u00f3n.<\/p>\n<p>En esta publicaci\u00f3n, hablaremos sobre el concepto de cola larga y cola de cabeza y c\u00f3mo utilizar estos conceptos en marketing digital.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/#De_onde_veio_o_termo_long_tail\" >\u00bfDe d\u00f3nde viene el t\u00e9rmino cola larga?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/#Palavras-chave_long_tails_short_tails_e_head_tails\" >Palabras clave colas largas, colas cortas y colas de cabeza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/#Trabalhando_palavras-chave_long_tail_e_head_tail\" >Trabajar con palabras clave de cola larga y cola de cabeza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/#Como_descobrir_quais_buscas_sao_feitas\" >C\u00f3mo saber qu\u00e9 b\u00fasquedas se realizan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/#Finalizando%E2%80%A6\" >Refinamiento\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"De_onde_veio_o_termo_long_tail\"><\/span><span style=\"color: #ff9900;\">\u00bfDe d\u00f3nde viene el t\u00e9rmino cola larga? <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El autor Chris Anderson fue el responsable de popularizar el t\u00e9rmino cola larga. En un art\u00edculo escrito para la revista Wired en 2004, el t\u00e9rmino apareci\u00f3 por primera vez. Posteriormente se convirti\u00f3 en el best seller \u201cA Cauda Longa\u201d.<\/p>\n<p>Chris afirma que la web aprovecha nichos de mercado, una estrategia adoptada incluso por gigantes de Internet como Amazon, Apple y Netflix. Seg\u00fan escribi\u00f3, cualquier empresa por muy segmentada que est\u00e9 tiene su espacio garantizado en la venta de productos v\u00eda internet.<\/p>\n<p>Pero el t\u00e9rmino cola larga en realidad se usa en estad\u00edstica y muestra una curva de datos a lo largo de una cola, como se muestra en el siguiente gr\u00e1fico:<\/p>\n<p><a href=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2124 size-full\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents.jpg\" alt=\"Tabla de cola larga o Long Tail \u2013 Contenidos Vero\" width=\"1063\" height=\"650\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents.jpg 1063w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents-300x183.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents-768x470.jpg 768w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents-1024x626.jpg 1024w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/grafico-cauda-longa-vero-contents-600x367.jpg 600w\" sizes=\"(max-width: 1063px) 100vw, 1063px\" \/><\/a><\/p>\n<p>El gr\u00e1fico muestra en el eje X la popularidad de productos y servicios (eje Y). Se puede observar que, en el caso de los mercados de masas, esta popularidad es extremadamente alta. En el caso de los nichos de mercado, esta popularidad es baja pero, como muestra el gr\u00e1fico, la curva es extremadamente larga.<\/p>\n<p>Este concepto se utiliza no s\u00f3lo en los negocios online, sino tambi\u00e9n en otros segmentos. Se trata de modelos econ\u00f3micos, campa\u00f1as de marketing viral, mecanismos de redes sociales y microfinanzas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Palavras-chave_long_tails_short_tails_e_head_tails\"><\/span><span style=\"color: #ff9900;\">Palabras clave colas largas, colas cortas y colas de cabeza<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El mismo concepto se utiliza cuando hablamos de <a href=\"https:\/\/mktconteudo.net\/search-engine-optimization\/como-escolher-palavras-chave\/\">palabras clave<\/a>.<\/p>\n<blockquote><p>Las palabras clave head tail son las m\u00e1s gen\u00e9ricas, que tienen resultados amplios y altas tasas de b\u00fasqueda. A su vez, las palabras clave de cola larga son aquellas que son m\u00e1s espec\u00edficas, que resultan en b\u00fasquedas menos amplias y generalmente son expresiones m\u00e1s largas. Las colas cortas se encuentran entre los dos, con mayor demanda y menores tasas de conversi\u00f3n.<\/p><\/blockquote>\n<p>Para entender exactamente de qu\u00e9 estamos hablando, usemos el ejemplo de la b\u00fasqueda de marketing digital. \u201cMarketing\u201d es una palabra muy gen\u00e9rica y amplia. No es de extra\u00f1ar que la cantidad de resultados en los motores de b\u00fasqueda sea enorme. La palabra \u201cmarketing digital\u201d es una palabra m\u00e1s espec\u00edfica, aunque sigue siendo head tail, pero est\u00e1 m\u00e1s cerca de la cola larga en el gr\u00e1fico.<\/p>\n<p>En el caso de una long tail, tendr\u00edamos la expresi\u00f3n \u201cagencia de marketing digital\u201d.<\/p>\n<p>Se pueden utilizar otros ejemplos, como \u201csillas\u201d (cabeza y cola). Y, en el caso de las de cola larga, \u201csillas de oficina usadas\u201d.<\/p>\n<p>Las palabras clave de cola larga tienen menos tr\u00e1fico y menores vol\u00famenes de b\u00fasqueda. Pero cuando hablamos de generaci\u00f3n de leads, se traducen en tasas de conversi\u00f3n m\u00e1s altas (y tambi\u00e9n en ventas). Esto sucede porque son b\u00fasquedas m\u00e1s espec\u00edficas, generalmente m\u00e1s relacionadas con los antecedentes del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/embudo-de-ventas-que-es-y-como-ayuda-al-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">embudo<\/a> de ventas.<\/p>\n<p>Adem\u00e1s, suelen tener menos competencia y, por tanto, ofrecen m\u00e1s oportunidades para posicionarte en las primeras posiciones de las b\u00fasquedas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trabalhando_palavras-chave_long_tail_e_head_tail\"><\/span><span style=\"color: #ff9900;\">Trabajar con palabras clave de cola larga y cola de cabeza<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mucha gente piensa que deben trabajar en las colas para tener altas tasas de b\u00fasqueda. De hecho, la estrategia debe dise\u00f1arse para trabajar tanto con las palabras principales como con las de cola larga.<\/p>\n<p>Y esto depende de otros factores, como <a href=\"https:\/\/verocontents.com.br\/es\/blog\/viaje-de-compra-de-adwords\/\">viaje de compra del consumidor<\/a>, el volumen de b\u00fasqueda de cada palabra clave y la competencia. Trabajar con palabras clave de cola larga le permitir\u00e1 atraer tr\u00e1fico muy espec\u00edfico. Y, de esta forma, tambi\u00e9n te har\u00e1 ganar autoridad en nichos espec\u00edficos, si hay un trabajo bien hecho en tu blog.<\/p>\n<p>Para montar un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/embudo-de-ventas-que-es-y-como-ayuda-al-marketing\/\">embudo de ventas bien estructurado<\/a> Debes tener bien elaboradas las palabras clave head tail para que puedas tener volumen en la parte superior de tu embudo. Esto te permitir\u00e1 trabajar con tu audiencia, para que esta b\u00fasqueda gen\u00e9rica se convierta en conversiones de ventas. Esto suceder\u00e1 bas\u00e1ndose en la certeza de que su producto o servicio es la opci\u00f3n m\u00e1s adecuada cuando el cliente potencial se encuentre al final de su proceso de compra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_descobrir_quais_buscas_sao_feitas\"><\/span><span style=\"color: #ff9900;\">C\u00f3mo saber qu\u00e9 b\u00fasquedas se realizan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La forma de descubrir b\u00fasquedas de palabras clave long tail y head tail llegar\u00e1 mediante el uso de herramientas. Usando <a href=\"https:\/\/ads.google.com\">Planificador de palabras clave<\/a>, la herramienta propia de Google, <a href=\"https:\/\/keyword.io\">palabra clave.io<\/a> y el <a href=\"https:\/\/semrush.com\">SemRush<\/a>, podr\u00e1s saber qu\u00e9 t\u00e9rminos son m\u00e1s buscados y d\u00f3nde encajan.<\/p>\n<p>En primer lugar, puede comenzar con el Planificador de palabras clave ingresando un conjunto de palabras clave que simulen una campa\u00f1a. La herramienta sugerir\u00e1 el uso de otras palabras, cuyos valores incluyen hacer clic en el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-funciona-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncios de Google<\/a>. Esta investigaci\u00f3n tambi\u00e9n puede proporcionar informaci\u00f3n sobre la construcci\u00f3n de un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-seo-y-por-que-deberias-hacerlo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> en tu blog o sitio web.<\/p>\n<p>Utilice tambi\u00e9n keyword.io para buscar t\u00e9rminos utilizados en Google y SemRush para analizar las b\u00fasquedas mensuales y finalizar su estrategia.<\/p>\n<p>En el post <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-armar-una-estrategia-de-palabras-clave\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3mo armar una estrategia de palabras clave<\/a>, te explicamos la gu\u00eda paso a paso para armar tu estrategia. Ya en la publicaci\u00f3n <a href=\"https:\/\/verocontents.com.br\/es\/blog\/herramientas-de-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">19 herramientas de marketing digital que debes conocer<\/a>\u00a0Te damos algunos consejos para el uso de herramientas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finalizando%E2%80%A6\"><\/span><span style=\"color: #ff9900;\">Refinamiento\u2026<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es fundamental aprender a utilizar palabras clave de cola larga en su negocio. Una de las grandes ventajas, de hecho, es que cuanto m\u00e1s segmentado trabajes, m\u00e1s viable en t\u00e9rminos financieros podr\u00e1 ser tu estrategia. Despu\u00e9s de todo, los vol\u00famenes de b\u00fasqueda son menores, al igual que la competencia.<\/p>\n<p>\u00bfTe gust\u00f3 esta publicaci\u00f3n? Reg\u00edstrate para recibir nuestro contenido utilizando el formulario de esta p\u00e1gina.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-5431 bottom vert custom-banners-theme-default_style\" style=\"\"><img decoding=\"async\" width=\"215\" height=\"215\" src=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2.jpg 215w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2-150x150.jpg 150w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2-12x12.jpg 12w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2025\/02\/Banner-Sucesso-nas-Redes-Sociais-215x215-2-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><a class=\"custom_banners_big_link\"  href=\"https:\/\/materiais.verocontents.com.br\/ebook-sucesso-redes-sociais\/#utm_source=(direct)&utm_medium=(none)&utm_campaign=(none)&utm_content=&utm_term=&utm_referrer=banner-site\"><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Es posible que ya hayas escuchado el t\u00e9rmino cola larga, as\u00ed como cola corta y cola de cabeza. Se trata de t\u00e9rminos aparentemente t\u00e9cnicos y llenos de detalles, al principio. Pero en realidad es s\u00f3lo una impresi\u00f3n. En este post hablaremos de<\/p>","protected":false},"author":1,"featured_media":2122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[44,21,43,64,63],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-funil-de-vendas","tag-inbound-marketing","tag-jornada-de-compra","tag-long-tail-e-head-tail","tag-palavra-chave"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 long tail - Vero Contents<\/title>\n<meta name=\"description\" content=\"Voc\u00ea j\u00e1 deve ter ouvido falar em cauda longa e cauda curta, ou long tail e head tail.\u00a0S\u00e3o conceitos muito importantes para quem trabalha com palavras-chave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 long tail\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 deve ter ouvido falar em cauda longa e cauda curta, ou long tail e head tail.\u00a0S\u00e3o conceitos muito importantes para quem trabalha com palavras-chave.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-la-cola-larga\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-10T17:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T01:22:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/o-que-e-long-tail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-long-tail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-long-tail\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 long tail\",\"datePublished\":\"2022-01-10T17:37:07+00:00\",\"dateModified\":\"2025-06-25T01:22:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-long-tail\/\"},\"wordCount\":958,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-long-tail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/04\/o-que-e-long-tail.jpg\",\"keywords\":[\"funil de vendas\",\"inbound marketing\",\"jornada de compra\",\"long tail e head tail\",\"palavra-chave\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-long-tail\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-long-tail\/\",\"name\":\"O que \u00e9 long tail - 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