{"id":534,"date":"2021-06-18T12:36:07","date_gmt":"2021-06-18T15:36:07","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=534"},"modified":"2024-07-22T08:37:42","modified_gmt":"2024-07-22T11:37:42","slug":"atraer-mas-clientes-con-inbound-marketing","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/","title":{"rendered":"\u00bfC\u00f3mo atraer m\u00e1s clientes con la ayuda del Inbound Marketing?"},"content":{"rendered":"<p>oh <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mercadotecnia interna<\/a> Se trata de una estrategia de atracci\u00f3n muy eficaz que cada vez gana m\u00e1s adeptos en los departamentos de marketing. Despu\u00e9s de todo, el marketing digital ha crecido cada a\u00f1o y el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/inbound-marketing-e-integracion\/\" target=\"_blank\" rel=\"noopener noreferrer\">mercadotecnia interna<\/a> Es la estrategia que une todas las herramientas.<\/p>\n<p>Para atraer m\u00e1s clientes es principalmente necesario desarrollar estrategias enfocadas a producir contenido \u00fatil y relevante para tu p\u00fablico objetivo.<\/p>\n<p>Este recurso es una de las acciones de marketing digital m\u00e1s eficientes para generar ventas con ayuda de internet. Al fin y al cabo, el objetivo es concienciar a la gente de las soluciones que tiene para ofrecer.<\/p>\n<p>Esto sucede despu\u00e9s de que muestran inter\u00e9s en el contenido que produce su empresa. Detr\u00e1s de escena, el visitante pasa por cuatro etapas antes de convertirse en cliente, como ver\u00e1 a continuaci\u00f3n. \u00a1Contin\u00fae leyendo y comprenda c\u00f3mo optimizar este proceso!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/#Por_que_investir_em_Inbound_Marketing\" >\u00bfPor qu\u00e9 invertir en Inbound Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/#Como_atrair_mais_clientes_com_Inbound_Marketing\" >\u00bfC\u00f3mo atraer m\u00e1s clientes con Inbound Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/#1_Atracao\" >1. Atracci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/#2_Conversao\" >2. Conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/#3_Venda\" >3. Vender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/#4_Encantamento\" >4. Encantamiento<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_investir_em_Inbound_Marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>\u00bfPor qu\u00e9 invertir en Inbound Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los h\u00e1bitos de consumo han cambiado mucho en los \u00faltimos a\u00f1os. Ahora est\u00e1 constantemente conectado y usa mucho m\u00e1s su tel\u00e9fono celular que su computadora para acceder a Internet, interactuar en\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/redes-sociales-porque-las-necesitamos\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a>, leer art\u00edculos o comunicarse. Con tantas opciones de compra, tambi\u00e9n se volvi\u00f3 m\u00e1s selectivo y exigente.<\/p>\n<p>Para hacer frente a este nuevo comportamiento, muchas empresas comenzaron a reducir los costes directos de publicidad e invertir en Inbound Marketing como estrategia de conquista para ganar audiencia a trav\u00e9s de la generaci\u00f3n de contenidos.<\/p>\n<p>El \u00e9xito es visible, ya que los indicadores apuntan a resultados satisfactorios, como aumento del tr\u00e1fico org\u00e1nico y conversiones de visitantes en leads y leads en clientes, entre otros beneficios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_atrair_mais_clientes_com_Inbound_Marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>\u00bfC\u00f3mo atraer m\u00e1s clientes con Inbound Marketing?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En primer lugar, se realiza un estudio sobre el perfil del\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-personas\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00fablico-objetivo<\/a>. Informaci\u00f3n como grupo de edad, sexo, h\u00e1bitos de consumo e ingresos se registran en un potente software espec\u00edfico para este fin. En marketing digital lo llamamos persona, que no es m\u00e1s que tu cliente ideal.<\/p>\n<p>Dentro de esta base de datos es posible gestionar las cuatro etapas por las que pasa el visitante hasta convertirse en un cliente real. Conozca cada uno de ellos:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Atracao\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>1. Atracci\u00f3n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Al principio, el consumidor simplemente est\u00e1 investigando en Internet cuando encuentra su blog. La idea es exactamente esta: generar tr\u00e1fico cualificado a los canales deseados y atraer gente.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Conversao\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>2. Conversi\u00f3n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Durante esta fase, se utilizan t\u00e9cnicas para convertir visitantes en clientes potenciales. Una de ellas es ofrecer algo a cambio de la direcci\u00f3n de correo electr\u00f3nico.\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/?utm_source=blog&amp;utm_campaign=rc_blogpost\" target=\"_blank\" rel=\"noopener noreferrer\">correo electr\u00f3nico<\/a>\u00a0usuario, como libros electr\u00f3nicos y otros materiales. De esta forma podr\u00e1s contactar con ellos en otro momento.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Venda\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>3. Vender<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despu\u00e9s de la\u00a0<a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">dirigir<\/a> Despu\u00e9s de recibir diversos contenidos que su empresa produjo teniendo en cuenta sus necesidades, llega la fase de ventas. Aqu\u00ed la persona ya entiende lo que necesita y se da cuenta de que tienes la mejor soluci\u00f3n para ella.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Encantamento\"><\/span><span style=\"font-size: large; color: #ff5500;\"><strong>4. Encantamiento<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La \u00faltima etapa es una oportunidad para fidelizar a los clientes y convertirlos en seguidores de tu marca. Una vez que ya ha realizado su primera compra, es mucho m\u00e1s f\u00e1cil continuar la relaci\u00f3n y animarle a volver a comprar.<\/p>\n<p>\u00bfTe diste cuenta c\u00f3mo esta caracter\u00edstica logra atraer clientes a base de conquista? La buena noticia es que no es necesario ser un experto en marketing digital. Hoy en d\u00eda existen agencias especializadas en brindar servicios como inbound marketing, optimizaci\u00f3n SEO, manejo de redes sociales, entre otros.<\/p>\n<p>No dude en buscar ayuda de profesionales competentes para atraer m\u00e1s clientes con inbound marketing. \u00a1Tu empresa se lo merece!<\/p>\n<p>\u00bfTe gustaron los consejos? \u00a1Suscr\u00edbase a nuestro bolet\u00edn gratuito para recibir otros art\u00edculos con soluciones inteligentes para su negocio!<\/p>","protected":false},"excerpt":{"rendered":"<p>El inbound marketing es una estrategia de atracci\u00f3n muy eficaz que cada vez gana m\u00e1s adeptos en los departamentos de marketing. Al fin y al cabo, el marketing digital ha crecido cada a\u00f1o y el inbound marketing es la estrategia<\/p>","protected":false},"author":1,"featured_media":2155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[38,21,43],"class_list":["post-534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-avaliar-e-evoluir","tag-inbound-marketing","tag-jornada-de-compra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como atrair mais clientes com Inbound Marketing - Vero Contents<\/title>\n<meta name=\"description\" content=\"Para atrair mais clientes com Inbound Marketing, \u00e9 preciso desenvolver estrat\u00e9gias focadas na produ\u00e7\u00e3o de conte\u00fado \u00fatil e relevante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como atrair mais clientes com a ajuda do Inbound Marketing?\" \/>\n<meta property=\"og:description\" content=\"Para atrair mais clientes com Inbound Marketing, \u00e9 preciso desenvolver estrat\u00e9gias focadas na produ\u00e7\u00e3o de conte\u00fado \u00fatil e relevante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T15:36:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T11:37:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/como-atrair-mais-clientes-com-a-ajuda-do-inbound-marketing-1000x400.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/atrair-mais-clientes-com-inbound-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/atrair-mais-clientes-com-inbound-marketing\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Como atrair mais clientes com a ajuda do Inbound Marketing?\",\"datePublished\":\"2021-06-18T15:36:07+00:00\",\"dateModified\":\"2024-07-22T11:37:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/atrair-mais-clientes-com-inbound-marketing\/\"},\"wordCount\":639,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/atrair-mais-clientes-com-inbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2019\/02\/como-atrair-mais-clientes-com-a-ajuda-do-inbound-marketing-1000x400.jpeg\",\"keywords\":[\"avaliar e evoluir\",\"inbound marketing\",\"jornada de compra\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/atrair-mais-clientes-com-inbound-marketing\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/atrair-mais-clientes-com-inbound-marketing\/\",\"name\":\"Como atrair mais clientes com Inbound Marketing - 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