{"id":461,"date":"2022-01-19T15:37:31","date_gmt":"2022-01-19T18:37:31","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=461"},"modified":"2024-07-21T16:58:59","modified_gmt":"2024-07-21T19:58:59","slug":"campanas-de-marketing-por-correo-electronico","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/","title":{"rendered":"Campa\u00f1as de email marketing: consejos para maximizar resultados"},"content":{"rendered":"<p>Hacia <strong>campa\u00f1as<\/strong>\u00a0<strong>correo de propaganda<\/strong> a menudo se puede ver con un ojo esc\u00e9ptico\u00a0<strong>estrategias de marketing<\/strong>. Si se usa correctamente, ser\u00e1 uno de los mejores en la historia del marketing digital. Para no dejarse seducir por el lado oscuro de la fuerza, tenemos algunos consejos que sin duda har\u00e1n que la audiencia conf\u00ede en esta gran herramienta de marketing. Aqu\u00ed est\u00e1n 5 de ellos:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/#Use_campanhas_de_email_marketing_em_uma_estrategia_de_marketing_de_conteudo\" >Utilice campa\u00f1as de marketing por correo electr\u00f3nico en una estrategia de marketing de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/#E_importante_usar_as_tecnicas_corretas_de_programacao\" >Es importante utilizar las t\u00e9cnicas de programaci\u00f3n correctas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/#Nao_se_esqueca_de_usar_calls_to_action\" >No olvides utilizar llamadas a la acci\u00f3n.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/#Respeite_as_boas_praticas\" >Respetar las buenas pr\u00e1cticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/#Use_gatilhos_mentais\" >Utilice desencadenantes mentales<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Use_campanhas_de_email_marketing_em_uma_estrategia_de_marketing_de_conteudo\"><\/span><span style=\"color: #ff9900;\">Utilice campa\u00f1as de marketing por correo electr\u00f3nico en una estrategia de marketing de contenidos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La mejor forma de optimizar el uso del email marketing es dentro de un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/herramientas-de-marketing-por-correo-electronico\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia<\/a> <strong>marketing de contenidos\/<\/strong><a href=\"https:\/\/verocontents.com.br\/es\/blog\/atraer-mas-clientes-con-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mercadotecnia interna<\/a>. En primer lugar, porque la base que construir\u00e1s ser\u00e1 s\u00f3lida, estar\u00e1n ah\u00ed porque est\u00e1n interesados en tu contenido y tendr\u00e1n m\u00e1s interacci\u00f3n contigo. Si atrae a su audiencia gracias al contenido que produce, seguramente tendr\u00e1 tasas de apertura m\u00e1s interesantes. Despu\u00e9s de todo, tu audiencia est\u00e1 interesada en el contenido que ofreces. As\u00ed que \u00a1presta atenci\u00f3n al contenido! Despu\u00e9s de todo, tu base es tu mayor activo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E_importante_usar_as_tecnicas_corretas_de_programacao\"><\/span><span style=\"color: #ff9900;\"><strong>Es importante utilizar las t\u00e9cnicas de programaci\u00f3n correctas.<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En primer lugar, no olvide la regla 60:40 (y, a menudo, 70:30). Es decir, trabaja el 60% de la estructura en tus campa\u00f1as de email marketing con texto y el 40% con im\u00e1genes. Recuerde que muchos buzones de correo electr\u00f3nico utilizan el filtro Anti-Spam, que impide la visualizaci\u00f3n de im\u00e1genes. Por supuesto, una buena imagen vende mucho m\u00e1s el pescado, pero estamos en un contexto de contenido, que es el foco principal. La imagen es y ser\u00e1 siempre la guinda del pastel, pero hay que pensar en el factor de configuraci\u00f3n.<\/p>\n<p>Muchas personas no conocen la configuraci\u00f3n de seguridad del correo electr\u00f3nico, tanto en webmails como en programas de correo electr\u00f3nico como Outlook. De esta manera, no permitamos que nuestra audiencia se quede sin contenido de calidad por motivos t\u00e9cnicos. Utilice tambi\u00e9n plantillas de correo electr\u00f3nico responsivas, ya que hoy en d\u00eda no s\u00f3lo los sitios web se ven en dispositivos m\u00f3viles. Cada vez m\u00e1s personas utilizan sus tel\u00e9fonos inteligentes para todo tipo de lectura, incluido el correo electr\u00f3nico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nao_se_esqueca_de_usar_calls_to_action\"><\/span><span style=\"color: #ff9900;\"><strong>No olvides usar <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-un-llamado-a-la-accion\/\" target=\"_blank\" rel=\"noopener noreferrer\">llamadas a la acci\u00f3n<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A menudo utilizamos el correo electr\u00f3nico para transmitir informaci\u00f3n de calidad en el marketing de contenidos. Sirve para fidelizar a la audiencia y puede utilizarse para difundir un mensaje sin que el usuario realice otras acciones. Pero el correo electr\u00f3nico es, en general, una herramienta de propagaci\u00f3n. Por lo tanto, es fundamental que tenga <strong>llamadas a la acci\u00f3n<\/strong>. En otras palabras, debe tener un objetivo claro que lleve a la audiencia a alg\u00fan lugar, ya sea un v\u00eddeo, una encuesta, una p\u00e1gina web o una entrada de blog.<\/p>\n<p>Incluso si se trata solo de una campa\u00f1a de email marketing de fidelizaci\u00f3n o para utilizar alg\u00fan disparador (crear suspenso o un factor de exclusividad, por ejemplo), el llamado a la acci\u00f3n debe tener un enfoque espec\u00edfico. Ten en cuenta que cada correo electr\u00f3nico tiene su objetivo espec\u00edfico, as\u00ed que no pierdas la oportunidad de hablar con tu base. Despu\u00e9s de todo, est\u00e1s entrando en la intimidad de tu audiencia, sumergi\u00e9ndote en la computadora del usuario.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Respeite_as_boas_praticas\"><\/span><span style=\"color: #ff9900;\"><strong>Respetar las buenas pr\u00e1cticas<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No podemos permitir que nuestros mensajes acaben en listas negras y Anti-Spam. La primera buena pr\u00e1ctica que debemos respetar es: NO COMPRAR LISTAS DE CORREO ELECTR\u00d3NICO. La mejor manera de obtener resultados significativos de tus campa\u00f1as y tener bajas tasas de rebote es crear tu propia lista. De hecho, este es uno de los puntos clave de <strong>marketing de contenidos<\/strong>. Existen t\u00e9cnicas para ello, la m\u00e1s com\u00fan de las cuales son las recompensas digitales. Evite tambi\u00e9n el uso de exclamaciones y caracteres especiales en los t\u00edtulos y no abuse de los enlaces en el cuerpo del correo electr\u00f3nico. Los asuntos personalizados aumentan las posibilidades de que tu correo electr\u00f3nico se abra m\u00e1s de 22% (otra caracter\u00edstica del marketing de contenidos) y s\u00e9 objetivo en los t\u00edtulos: los asuntos que contienen 3 o m\u00e1s palabras se abren 15% menos que aquellos con un m\u00e1ximo de dos palabras.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_gatilhos_mentais\"><\/span><span style=\"color: #ff9900;\"><strong>Utilice desencadenantes mentales<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>lo llamamos <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-los-desencadenantes-mentales-y-como-utilizarlos-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">desencadenantes mentales<\/a> el conjunto de t\u00e9cnicas de redacci\u00f3n utilizadas para atraer y fidelizar a la audiencia, creando escenarios de exclusividad, suspenso, valor a\u00f1adido, en definitiva\u2026 Estas t\u00e9cnicas son muy utilizadas en el copywriting, el tipo de redacci\u00f3n encaminada a las conversiones, especialmente en el mundo digital.<\/p>\n<p>Este tipo de t\u00e9cnica es muy utilizada en lanzamientos de productos (conoce m\u00e1s sobre el tema accediendo al sitio web <a href=\"http:\/\/jeffwalker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Walker<\/a>), donde el objetivo es incrementar las expectativas al m\u00e1ximo nivel, utilizando principalmente el disparador de urgencia. Si quieres profundizar m\u00e1s, un buen consejo es leer el libro \u201cLas armas de la persuasi\u00f3n\u201d, de Robert Cialdini, que contiene muchos de estos conceptos de desencadenantes mentales.<\/p>\n<p>Puede consultar otros consejos para el marketing por correo electr\u00f3nico en nuestro otro art\u00edculo: <a href=\"https:\/\/verocontents.com.br\/es\/blog\/email-marketing-dicas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email marketing: consejos para que tus campa\u00f1as despeguen<\/a>.<\/p>\n<p>\u00bfTe gust\u00f3 esta publicaci\u00f3n? \u00bfQuieres saber m\u00e1s sobre marketing digital? Descarga nuestro libro electr\u00f3nico <a href=\"https:\/\/verocontents.com\/marketing-digital-passo-a-passo-para-iniciantes\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing digital completo paso a paso para principiantes<\/a> y empezar a producir resultados en marketing digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de marketing por correo electr\u00f3nico a menudo pueden verse con escepticismo respecto de las estrategias de marketing. Si se usa correctamente, ser\u00e1 uno de los mejores en la historia del marketing digital. Para que no se deje seducir por el lado oscuro de la fuerza,<\/p>","protected":false},"author":1,"featured_media":2118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[340],"tags":[28,39,42,18,12],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-calls-to-action","tag-e-mail-marketing","tag-email-marketing","tag-ferramentas-digitais","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campanhas de email marketing: dicas para maximizar resultados<\/title>\n<meta name=\"description\" content=\"As campanhas de email 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