{"id":4522,"date":"2024-03-14T17:22:07","date_gmt":"2024-03-14T20:22:07","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=4522"},"modified":"2024-07-21T14:12:01","modified_gmt":"2024-07-21T17:12:01","slug":"que-es-google-meridian-y-como-puede-ayudar-al-marketing-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/","title":{"rendered":"\u00bfQu\u00e9 es Google Meridian y c\u00f3mo puede ayudar al marketing?"},"content":{"rendered":"<p>\u00bfHas o\u00eddo hablar de Meridian de Google? Si trabajas en marketing, es un buen momento para estar al d\u00eda de Meridian, la plataforma de marketing <a href=\"https:\/\/mktconteudo.net\/inteligencia-artificial\/o-que-e-inteligencia-artificial-e-como-ela-esta-transformando-o-mundo\/\">inteligencia artificial<\/a> (AI) de Google, que potenciar\u00e1 tus campa\u00f1as.<\/p>\n<p>En este art\u00edculo, exploraremos un poco m\u00e1s sobre Meridian, desde <a href=\"https:\/\/spotlight.designrush.com\/news\/google-presents-its-solution-to-cookieless-marketing\">Google<\/a>y c\u00f3mo ayudar\u00e1 a su marketing digital.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#O_que_e_o_Meridian_do_Google\" >\u00bfQu\u00e9 es el meridiano de Google?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Para_quem_e_indicado\" >\u00bfPara qui\u00e9n es adecuado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Quais_sao_os_principais_recursos\" >\u00bfCu\u00e1les son las caracter\u00edsticas principales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Quanto_custa_o_Meridian\" >\u00bfCu\u00e1nto cuesta Meridiano?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Como_o_Meridian_pode_ajudar_o_marketing\" >\u00bfC\u00f3mo puede Meridian ayudar al marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Otimizacao_de_campanhas\" >Optimizaci\u00f3n de campa\u00f1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Insights_acionaveis\" >Informaci\u00f3n procesable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Melhoria_da_eficiencia\" >Mejora de la eficiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Escalabilidade\" >Escalabilidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#O_Meridian_em_comparacao_com_outras_plataformas_de_marketing\" >Meridian en comparaci\u00f3n con otras plataformas de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Comecando_com_o_Meridian\" >Comenzando con Meridiano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Concluindo\" >Concluyendo<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/#Mais_informacoes\" >Mas informaciones:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_o_Meridian_do_Google\"><\/span>\u00bfQu\u00e9 es el meridiano de Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meridian de Google es una plataforma de inteligencia artificial que ayuda a las empresas a optimizar y automatizar sus campa\u00f1as de marketing en m\u00faltiples plataformas. De esta manera, la plataforma utiliza el aprendizaje autom\u00e1tico para analizar datos y proporcionar informaci\u00f3n \u00fatil, lo que permite a los especialistas en marketing tomar decisiones m\u00e1s inteligentes y eficientes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Para_quem_e_indicado\"><\/span>\u00bfPara qui\u00e9n es adecuado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La plataforma es ideal para empresas de todos los tama\u00f1os que quieran optimizar sus campa\u00f1as de marketing y obtener mejores resultados. As\u00ed, la plataforma es especialmente \u00fatil para empresas que:<\/p>\n<ul>\n<li>Gestione m\u00faltiples campa\u00f1as en diferentes plataformas.<\/li>\n<li>Quiere mejorar el ROI de sus campa\u00f1as de marketing.<\/li>\n<li>No tienen el tiempo ni los recursos para optimizar manualmente sus campa\u00f1as.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Quais_sao_os_principais_recursos\"><\/span>\u00bfCu\u00e1les son las caracter\u00edsticas principales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Optimizaci\u00f3n de ofertas en tiempo real: Meridian ajusta autom\u00e1ticamente las ofertas para garantizar que las campa\u00f1as se muestren a la audiencia adecuada en el momento adecuado.<\/li>\n<li>Orientaci\u00f3n avanzada: la plataforma permite a los especialistas en marketing orientar sus campa\u00f1as en funci\u00f3n de una variedad de factores, incluidos datos demogr\u00e1ficos, intereses y comportamiento en l\u00ednea.<\/li>\n<li>Creaci\u00f3n de anuncios personalizados: Meridian puede generar autom\u00e1ticamente anuncios personalizados para diferentes audiencias y canales.<\/li>\n<li>Informes y an\u00e1lisis: la plataforma proporciona informes detallados sobre el rendimiento de la campa\u00f1a, lo que ayuda a los especialistas en marketing a identificar \u00e1reas de mejora.<\/li>\n<li>Capacidad para procesar grandes vol\u00famenes de datos: Meridian puede procesar grandes vol\u00famenes de datos de una variedad de fuentes, incluidos Google Ads, Google Analytics y otras plataformas de marketing.<\/li>\n<li>Automatizaci\u00f3n: la plataforma puede automatizar muchas tareas de marketing, liberando tiempo para que los especialistas en marketing se concentren en tareas m\u00e1s estrat\u00e9gicas y creativas.<\/li>\n<li>Integraci\u00f3n con otras plataformas de Google Marketing Platform: Meridian se puede integrar con otras plataformas de Google Marketing Platform, como <a href=\"https:\/\/ads.google.com\">Anuncios de Google<\/a>, Oh <a href=\"https:\/\/analytics.google.com\">Google analitico<\/a> y Google Display &amp; V\u00eddeo 360.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Quanto_custa_o_Meridian\"><\/span>\u00bfCu\u00e1nto cuesta Meridiano?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google ofrece una versi\u00f3n gratuita con funciones limitadas, as\u00ed como planes pagos con m\u00e1s funciones y funciones. Por tanto, el coste de Meridian var\u00eda en funci\u00f3n del tama\u00f1o de la empresa y del n\u00famero de campa\u00f1as que gestiona.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_o_Meridian_pode_ajudar_o_marketing\"><\/span>\u00bfC\u00f3mo puede Meridian ayudar al marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meridian puede ayudar al marketing de diversas formas, entre ellas:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimizacao_de_campanhas\"><\/span>Optimizaci\u00f3n de campa\u00f1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian puede optimizar autom\u00e1ticamente las campa\u00f1as de marketing para aumentar el ROI. De esta manera, la plataforma ajusta las ofertas, la orientaci\u00f3n y las creatividades para garantizar que las campa\u00f1as se muestren a la audiencia adecuada en el momento adecuado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insights_acionaveis\"><\/span>Informaci\u00f3n procesable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian proporciona informaci\u00f3n \u00fatil sobre el p\u00fablico objetivo, el rendimiento de las campa\u00f1as y las tendencias del mercado. De esta manera, estos conocimientos se pueden utilizar para tomar decisiones de marketing m\u00e1s inteligentes y eficaces.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Melhoria_da_eficiencia\"><\/span>Mejora de la eficiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian puede automatizar muchas tareas de marketing, liberando tiempo para que los especialistas en marketing se concentren en tareas m\u00e1s estrat\u00e9gicas y creativas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Escalabilidade\"><\/span>Escalabilidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meridian es una plataforma altamente escalable que se puede utilizar para gestionar campa\u00f1as de marketing en m\u00faltiples canales y plataformas. Por tanto, la plataforma puede ser utilizada por empresas de todos los tama\u00f1os, desde peque\u00f1as empresas hasta grandes corporaciones.<\/p>\n<p>Por lo tanto, se puede ampliar para mantenerse al d\u00eda con el crecimiento de su negocio. A medida que su negocio crezca, podr\u00e1 agregar m\u00e1s usuarios, campa\u00f1as y datos a Meridian. Adem\u00e1s, puede ayudarle a reducir costos al automatizar las tareas de marketing y optimizar sus campa\u00f1as.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_Meridian_em_comparacao_com_outras_plataformas_de_marketing\"><\/span>Meridian en comparaci\u00f3n con otras plataformas de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Existen varias plataformas de marketing en el mercado, cada una con sus propias caracter\u00edsticas y funcionalidades. Meridian se destaca por su capacidad para optimizar autom\u00e1ticamente las campa\u00f1as de marketing y proporcionar informaci\u00f3n \u00fatil. Adem\u00e1s, adem\u00e1s de la integraci\u00f3n con otros productos de Google, la plataforma es muy f\u00e1cil de usar.<\/p>\n<p>Por otro lado, Meridian puede resultar caro para las peque\u00f1as empresas. Adem\u00e1s, algunas funciones a\u00fan est\u00e1n en desarrollo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comecando_com_o_Meridian\"><\/span>Comenzando con Meridiano<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para registrarse en Meridian, debe tener una cuenta de Meridian. <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-funciona-google-adwords\/\">Anuncios de Google<\/a>. Puede registrarse para una prueba gratuita de 14 d\u00edas en el sitio web de Google Marketing Platform.<\/p>\n<p>Despu\u00e9s de registrarse, deber\u00e1 configurar su cuenta. Esto incluye conectar sus cuentas de Google Ads y otras plataformas de marketing, definir sus objetivos de marketing y crear sus primeras campa\u00f1as.<\/p>\n<p>Meridian es una plataforma f\u00e1cil de usar. La interfaz es intuitiva y hay muchos recursos de ayuda disponibles. Puede utilizarlo para optimizar sus campa\u00f1as de marketing, obtener informaci\u00f3n \u00fatil y mejorar sus resultados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Concluindo\"><\/span>Concluyendo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meridian es una plataforma de inteligencia artificial que puede ayudar a las empresas a optimizar y automatizar sus campa\u00f1as de marketing. Adem\u00e1s, la plataforma ofrece una variedad de funciones para mejorar el ROI de la campa\u00f1a, obtener informaci\u00f3n \u00fatil y liberar tiempo para que los especialistas en marketing se concentren en tareas m\u00e1s estrat\u00e9gicas y creativas.<\/p>\n<p>Si est\u00e1 buscando una manera de mejorar sus resultados de marketing, la plataforma es una excelente opci\u00f3n. Es f\u00e1cil de usar y ofrece muchas funciones para ayudarle a alcanzar sus objetivos.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Mais_informacoes\"><\/span>Mas informaciones:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sitio web de la plataforma de marketing de Google: <a href=\"https:\/\/marketingplatform.google.com\/\">https:\/\/marketingplatform.google.com\/<\/a><\/p>\n<p>Blog de Google: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/\">https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfHas o\u00eddo hablar de Meridian de Google? Si trabajas en marketing, es un buen momento para estar al d\u00eda de Meridian, la plataforma de inteligencia artificial (IA) de Google, que potenciar\u00e1 tus campa\u00f1as. En este art\u00edculo exploraremos<\/p>","protected":false},"author":1,"featured_media":4527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[338],"tags":[330,329],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-google-marketing-platform","tag-meridian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 o Meridian e como ele pode ajudar o marketing<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea trabalha com marketing, \u00e9 um bom momento para ficar por dentro do Meridian, plataforma de IA que vai turbinar suas campanhas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea trabalha com marketing, \u00e9 um bom momento para ficar por dentro do Meridian, plataforma de IA que vai turbinar suas campanhas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-14T20:22:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-21T17:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing\",\"datePublished\":\"2024-03-14T20:22:07+00:00\",\"dateModified\":\"2024-07-21T17:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/\"},\"wordCount\":958,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg\",\"keywords\":[\"Google Marketing Platform\",\"Meridian\"],\"articleSection\":[\"M\u00eddia Paga\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/\",\"name\":\"O que \u00e9 o Meridian e como ele pode ajudar o marketing\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg\",\"datePublished\":\"2024-03-14T20:22:07+00:00\",\"dateModified\":\"2024-07-21T17:12:01+00:00\",\"description\":\"Se voc\u00ea trabalha com marketing, \u00e9 um bom momento para ficar por dentro do Meridian, plataforma de IA que vai turbinar suas campanhas.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg\",\"width\":750,\"height\":350,\"caption\":\"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es Meridian y c\u00f3mo puede ayudar al marketing?","description":"Si trabajas en marketing, es un buen momento para estar al d\u00eda de Meridian, una plataforma de IA que potenciar\u00e1 tus campa\u00f1as.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/","og_locale":"es_MX","og_type":"article","og_title":"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing","og_description":"Se voc\u00ea trabalha com marketing, \u00e9 um bom momento para ficar por dentro do Meridian, plataforma de IA que vai turbinar suas campanhas.","og_url":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-meridian-y-como-puede-ayudar-al-marketing-2\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2024-03-14T20:22:07+00:00","article_modified_time":"2024-07-21T17:12:01+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Escrito por":"Marcel Castilho","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing","datePublished":"2024-03-14T20:22:07+00:00","dateModified":"2024-07-21T17:12:01+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/"},"wordCount":958,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg","keywords":["Google Marketing Platform","Meridian"],"articleSection":["M\u00eddia Paga"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/","url":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/","name":"\u00bfQu\u00e9 es Meridian y c\u00f3mo puede ayudar al marketing?","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg","datePublished":"2024-03-14T20:22:07+00:00","dateModified":"2024-07-21T17:12:01+00:00","description":"Si trabajas en marketing, es un buen momento para estar al d\u00eda de Meridian, una plataforma de IA que potenciar\u00e1 tus campa\u00f1as.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2024\/03\/O-que-e-o-Meridian-do-Google-e-como-ele-pode-ajudar-o-marketing.jpg","width":750,"height":350,"caption":"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-o-meridian-do-google-e-como-ele-pode-ajudar-o-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 o Meridian do Google e como ele pode ajudar o marketing"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Contenidos Vero","description":"Agencia de Marketing Digital y Inbound Marketing","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Contenidos Vero","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcelo Castilho","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775128862","caption":"Marcel Castilho"},"description":"Marcel Castilho es especialista en marketing digital, neuromarketing, neurociencia, mindfulness y psicolog\u00eda positiva. Adem\u00e1s de publicista, tambi\u00e9n tiene un M\u00e1ster en Programaci\u00f3n Neuroling\u00fc\u00edstica. Es el fundador, propietario y CEO de Vero Contentes y de la agencia offline VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/4522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/comments?post=4522"}],"version-history":[{"count":6,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/4522\/revisions"}],"predecessor-version":[{"id":4530,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/4522\/revisions\/4530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media\/4527"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media?parent=4522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/categories?post=4522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/tags?post=4522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}