{"id":365,"date":"2022-07-28T13:32:02","date_gmt":"2022-07-28T16:32:02","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=365"},"modified":"2024-04-17T13:31:25","modified_gmt":"2024-04-17T16:31:25","slug":"consejos-de-marketing-por-correo-electronico","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/","title":{"rendered":"Email marketing: consejos para que tus campa\u00f1as despeguen"},"content":{"rendered":"<p><span style=\"font-size: large;\">Hacia<strong> campa\u00f1as de marketing por correo electr\u00f3nico<\/strong> Son fundamentales para el \u00e9xito en el marketing digital y siguen siendo muy eficientes. Esta herramienta, tan querida y odiada por muchos, es fundamental para construir relaciones, generar tr\u00e1fico y promover promociones, generando <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">dirige<\/a> e <a href=\"https:\/\/verocontents.com.br\/es\/blog\/smarketing-como-integrar-marketing-y-ventas\/\" target=\"_blank\" rel=\"noopener noreferrer\">ventas<\/a>. Pero para tener \u00e9xito y no convertirse en un molesto spammer hay que aplicar algunos cuidados y buenas pr\u00e1cticas. A continuaci\u00f3n se ofrecen algunos consejos que le ayudar\u00e1n a obtener excelentes resultados:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/#Pense_primeiro_em_sua_audiencia\" >Piensa primero en tu audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/#Segmente_sua_base_de_email_marketing\" >Segmente su base de marketing por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/#Realize_testes_AB\" >Realizar pruebas A\/B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/#Capriche_no_design\" >Capriche en dise\u00f1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/#Crie_automacoes\" >Crear automatizaciones<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pense_primeiro_em_sua_audiencia\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Piensa primero en tu audiencia<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Parece obvio, pero no lo es. Al desarrollar una campa\u00f1a <a href=\"https:\/\/verocontents.com.br\/es\/blog\/campanas-de-marketing-por-correo-electronico\/\" target=\"_blank\" rel=\"noopener noreferrer\">correo de propaganda<\/a>, la atenci\u00f3n debe centrarse exclusivamente en la audiencia. Sin pensar en los beneficios ofrecidos o las soluciones buscadas por su audiencia, las tasas de clics estar\u00e1n muy por debajo de lo deseado. Primero mira tus necesidades <em>prospecto<\/em>. Si intentas vender algo de inmediato, tendr\u00e1s una alta tasa de rechazo. Piensa en qui\u00e9n lo lee y qu\u00e9 beneficio tendr\u00eda para ellos abrir tu email marketing. Si solo hablas de ti mismo, sin mostrar un mensaje importante para abrir, tu mensaje ser\u00e1 enviado a la papelera. Por tanto, crea un di\u00e1logo con tu audiencia, proporcion\u00e1ndoles informaci\u00f3n relevante. Y no olvide generar la m\u00e1xima participaci\u00f3n en sus canales compartiendo publicaciones de blogs y redes sociales. Escucha lo que tu audiencia tiene que decir y podr\u00e1s aportar m\u00e1s informaci\u00f3n de real inter\u00e9s.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Segmente_sua_base_de_email_marketing\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Segmente su base de marketing por correo electr\u00f3nico<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Es importante que no seas demasiado gen\u00e9rico. La mejor forma de dar en el blanco es segmentando tu base, ya que tu mensaje satisfar\u00e1 las necesidades de quienes lo reciben. Sepa a qui\u00e9n se dirige y piense exactamente c\u00f3mo comunicarse con esa audiencia, personalizando su mensaje tanto como pueda. Busca ofertas que sean interesantes para este p\u00fablico y as\u00ed te ganar\u00e1s su confianza. Escribe correos electr\u00f3nicos muy objetivos para tu lista segmentada, lo que asegurar\u00e1 que no haya distracciones. Entonces tus <em>llamadas a la acci\u00f3n<\/em> (CTA) funcionar\u00e1n mucho m\u00e1s eficazmente.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Realize_testes_AB\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Realizar pruebas A\/B<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Se deben tener en cuenta algunas cuestiones t\u00e9cnicas antes de lanzar su campa\u00f1a. En primer lugar, debemos considerar el famoso <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-pruebas-abdominales-y-como-utilizarlas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Pruebas A\/B<\/em><\/a>. Utilizando diferentes temas para una misma campa\u00f1a, podr\u00e1s conocer el mejor enfoque para tu audiencia. Por tanto, realiza pruebas con diferentes frases para peque\u00f1as muestras de tu base y analiza los resultados. oh <em>Pruebas A\/B<\/em> Tambi\u00e9n se puede hacer con im\u00e1genes y otros elementos de su correo electr\u00f3nico. Pero recuerda: cambia un elemento a la vez. Si cambia m\u00e1s de una variable, no sabr\u00e1 cu\u00e1l funcion\u00f3.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Capriche_no_design\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Capriche en dise\u00f1o<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Se deben observar otros elementos importantes para mejorar la entrega de sus campa\u00f1as, como el dise\u00f1o. Un correo electr\u00f3nico eficiente debe tener alrededor de 60% de texto e im\u00e1genes 40% y debe tener una versi\u00f3n de solo texto. Evite t\u00edtulos largos, im\u00e1genes pesadas, palabras en may\u00fascula y expresiones t\u00edpicas como \u201cgratis\u201d, \u201chaga clic aqu\u00ed\u201d y signos de puntuaci\u00f3n y caracteres como \u201c$$$\u201d, \u201c!!!\u201d Es &quot;???&quot;. Recuerde crear dise\u00f1os responsivos, ya que el mundo est\u00e1 completamente orientado a dispositivos m\u00f3viles. Utilice im\u00e1genes atractivas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_automacoes\"><\/span><span style=\"font-size: large; color: #ff9900;\"><strong>Crear automatizaciones<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">Las automatizaciones realmente ayudan a aumentar sus ventas. Al crear automatizaciones, tendr\u00e1s m\u00e1s tiempo para planificar y optimizar tus campa\u00f1as y acciones de marketing. <em>marketing digital<\/em> y podr\u00e1s crear relaciones m\u00e1s estrechas con tu base, ya que podr\u00e1s gestionar m\u00e1s eficientemente tu <em>dirige<\/em>. Las herramientas que permiten estas automatizaciones facilitan la medici\u00f3n de resultados y nos ayudan a comprender mejor las necesidades de nuestros clientes potenciales. Si ya cuentas con una base segmentada, la automatizaci\u00f3n te permitir\u00e1 optimizar el funcionamiento de tu embudo y crear m\u00e1s oportunidades para cerrar ventas. Tambi\u00e9n permitir\u00e1 que tu audiencia reciba cada vez m\u00e1s informaci\u00f3n enfocada en sus intereses y aumentar\u00e1 cada vez m\u00e1s el engagement y el \u00e9xito de tus campa\u00f1as.<\/span><\/p>\n<p><span style=\"font-size: large;\">Y lo m\u00e1s importante: no moleste a los destinatarios llen\u00e1ndolos de mensajes diarios inapropiados y repetitivos. Encuentra el\u00a0<em>momento<\/em> \u00a1Haz tu base y tendr\u00e1s \u00e9xito en tus campa\u00f1as!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de email marketing son fundamentales para el \u00e9xito en el marketing digital y siguen siendo bastante eficientes. Esta herramienta, tan querida y odiada por muchos, es fundamental para construir relaciones, generar tr\u00e1fico y promover promociones, generar leads y ventas.<\/p>","protected":false},"author":1,"featured_media":2116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[340],"tags":[28,39,42,18],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-calls-to-action","tag-e-mail-marketing","tag-email-marketing","tag-ferramentas-digitais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing: dicas para suas campanhas decolarem<\/title>\n<meta name=\"description\" content=\"As campanhas de email marketing s\u00e3o fundamentais no marketing digital e s\u00e3o bastante eficientes, sendo essenciais para construir relacionamentos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: dicas para suas campanhas decolarem\" \/>\n<meta property=\"og:description\" content=\"As campanhas de email marketing s\u00e3o fundamentais no marketing digital e s\u00e3o bastante eficientes, sendo essenciais para construir relacionamentos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-marketing-por-correo-electronico\/\" 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