{"id":3386,"date":"2022-08-25T10:00:10","date_gmt":"2022-08-25T13:00:10","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3386"},"modified":"2024-04-17T13:29:52","modified_gmt":"2024-04-17T16:29:52","slug":"que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/","title":{"rendered":"Qu\u00e9 es Google AMP y por qu\u00e9 implementarlo en tu sitio web"},"content":{"rendered":"<p>Uno de los factores m\u00e1s importantes para la clasificaci\u00f3n del contenido en los motores de b\u00fasqueda es la carga de la p\u00e1gina. Por lo tanto, existen varias pautas y herramientas para mejorar el rendimiento del sitio web. Una de esas herramientas es Google AMP. \u00bfPero qu\u00e9 es Google AMP?<\/p>\n<p>En este art\u00edculo, aprender\u00e1 sobre una arquitectura inteligente desarrollada por grandes mentes tecnol\u00f3gicas. Con este sistema puedes <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-para-mejorar-el-rendimiento-del-sitio-web\/\">mejorar el rendimiento de su sitio web<\/a> y hacer m\u00e1s negocios en Internet. \u00a1Verificar!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/#O_que_e_Google_AMP\" >\u00bfQu\u00e9 es GoogleAMP?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/#Arquitetura_do_Google_AMP\" >Arquitectura de Google AMP<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/#Por_que_implementar_Google_AMP_no_meu_site\" >\u00bfPor qu\u00e9 implementar Google AMP en mi sitio web?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/#Os_smartphones_sao_o_futuro_da_internet\" >Los tel\u00e9fonos inteligentes son el futuro de Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/#Recursos_cada_vez_mais_simples\" >Funciones cada vez m\u00e1s sencillas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/#AMP_afeta_o_design_das_paginas\" >AMP afecta el dise\u00f1o de la p\u00e1gina<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_Google_AMP\"><\/span>\u00bfQu\u00e9 es GoogleAMP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hace ya algunos a\u00f1os que el mercado digital revolucion\u00f3 la experiencia de compra. Y naci\u00f3 una nueva era con el uso de los tel\u00e9fonos inteligentes, con una din\u00e1mica completamente nueva y soluciones sin precedentes.<\/p>\n<p>De esta manera, los usuarios comenzaron no s\u00f3lo a pasar m\u00e1s tiempo en internet, sino tambi\u00e9n en sus celulares. Por ello, para optimizar a\u00fan m\u00e1s el ecosistema de contenidos en Internet, ha aumentado la importancia de los tiempos de carga de las p\u00e1ginas.<\/p>\n<p>La velocidad de carga de un sitio web es un elemento esencial y un factor importante a la hora de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-el-seo-y-por-que-deberias-hacerlo\/\">SEO y ranking en buscadores<\/a>. Por lo tanto, es necesario considerarlo detenidamente.<\/p>\n<p>Una soluci\u00f3n interesante para garantizar la carga acelerada de las p\u00e1ginas de un sitio web es mantener una base de c\u00f3digo simplificada. Esta es la l\u00f3gica de Google AMP, propuesta en 2015 por Google y otras grandes empresas, como <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-estrategia-de-comunicacion-en-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, <a href=\"https:\/\/verocontents.com.br\/es\/blog\/pinterest-todo-lo-que-necesitas-saber-2\/\">Pinterest<\/a> y Twitter.<\/p>\n<p>Sin embargo, esta soluci\u00f3n tiene un enfoque muy claro: los dispositivos m\u00f3viles. Comprenda m\u00e1s a continuaci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Arquitetura_do_Google_AMP\"><\/span>Arquitectura de Google AMP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AMP es el acr\u00f3nimo de p\u00e1ginas m\u00f3viles aceleradas. Por tanto, est\u00e1 claro que este sistema beneficia la carga de p\u00e1ginas en smartphones y otros dispositivos m\u00f3viles.<\/p>\n<p>B\u00e1sicamente, la idea es facilitar todo el procesamiento del contenido de Internet para que pueda cargarse casi de inmediato en los dispositivos m\u00f3viles. Para lograrlo, este sistema de c\u00f3digo abierto combina tres frentes con un enfoque en la optimizaci\u00f3n:<\/p>\n<ul>\n<li>HTML: lenguaje estructural de p\u00e1ginas de Internet en el que los c\u00f3digos AMP reemplazan algunas l\u00edneas de programaci\u00f3n;<\/li>\n<li>Java Script: lenguaje de programaci\u00f3n para contenidos din\u00e1micos que tambi\u00e9n opera c\u00f3digos AMP;<\/li>\n<li>Cach\u00e9: Base de datos AMP con el fin de evitar el reprocesamiento de c\u00f3digo.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_implementar_Google_AMP_no_meu_site\"><\/span>\u00bfPor qu\u00e9 implementar Google AMP en mi sitio web?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si ahora est\u00e1 claro qu\u00e9 es Google AMP, es f\u00e1cil entender por qu\u00e9 esta herramienta puede ser fundamental para los negocios en Internet.<\/p>\n<p>Despu\u00e9s de todo, los motores de b\u00fasqueda priorizan algunos factores a la hora de clasificar las p\u00e1ginas seg\u00fan una palabra clave y, como ya dijimos, la velocidad de carga es uno de ellos.<\/p>\n<p>Pero eso no es todo lo que representa el potencial de configurar AMP en las p\u00e1ginas de tu empresa. Aqu\u00ed hay algunas razones m\u00e1s para comenzar a hacer esto de inmediato.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Os_smartphones_sao_o_futuro_da_internet\"><\/span>Los tel\u00e9fonos inteligentes son el futuro de Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A medida que pasa el tiempo y las tecnolog\u00edas se vuelven cada vez m\u00e1s sofisticadas, queda claro que la Internet del futuro ser\u00e1 m\u00f3vil. Por eso son tan importantes conceptos como Internet de las cosas, hipermovilidad y omnicanal.<\/p>\n<p>As\u00ed, las ventajas estar\u00e1n del lado de quienes se preparen para este mundo ultraconectado, en el que el control remoto de todo est\u00e1 en el bolsillo de las personas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recursos_cada_vez_mais_simples\"><\/span>Funciones cada vez m\u00e1s sencillas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Al ser un sistema de c\u00f3digo abierto, cualquier persona interesada puede participar en el desarrollo de AMP. Y esto ha hecho que acceder a estos recursos sea cada vez m\u00e1s f\u00e1cil.<\/p>\n<p>Con varias cabezas pensando juntas, las soluciones se vuelven m\u00e1s accesibles incluso para aquellos que no entienden.<\/p>\n<p>Un ejemplo simple es la facilidad de configurar AMP en <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-wordpress-2\/\">sitios web hechos con WordPress<\/a>. Simplemente instale un complemento y siga las instrucciones y el programa har\u00e1 todo pr\u00e1cticamente por s\u00ed solo, sin necesidad de grandes conocimientos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AMP_afeta_o_design_das_paginas\"><\/span>AMP afecta el dise\u00f1o de la p\u00e1gina<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuando pensamos en la simplificaci\u00f3n del c\u00f3digo, es probable que afectemos el dise\u00f1o del sitio web. Por eso, es fundamental entender un poco lo que sucede con el procesamiento de c\u00f3digos, para garantizar la identidad de las p\u00e1ginas.<\/p>\n<p>Por tanto, otra ventaja de AMP es que el sistema proporciona una base para todo Internet en lo que respecta a la optimizaci\u00f3n de la carga. Al ser una arquitectura de c\u00f3digo abierto, la herramienta evoluciona de manera que incluso contribuye al dise\u00f1o.<\/p>\n<p>De esta manera, es posible asegurar <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-el-diseno-de-sitios-web-es-importante-para-la-experiencia-del-usuario\/\">la mejor experiencia de usuario<\/a> sin perder calidad en otros detalles fundamentales de su negocio.<\/p>\n<p>\u00bfTe gust\u00f3 esta publicaci\u00f3n? Suscr\u00edbete a nuestra newsletter para recibir nuestro contenido.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los factores m\u00e1s importantes para la clasificaci\u00f3n del contenido en los motores de b\u00fasqueda es la carga de la p\u00e1gina. Por lo tanto, existen varias pautas y herramientas para mejorar el rendimiento del sitio web. Una de esas herramientas es Google AMP.<\/p>","protected":false},"author":1,"featured_media":3389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[333],"tags":[160,31,26,134],"class_list":["post-3386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-amp","tag-seo","tag-website","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Google AMP e porque implementar no seu site - Vero Contents<\/title>\n<meta name=\"description\" content=\"Neste artigo, voc\u00ea vai aprender o que \u00e9 Google AMP e como essa ferramenta pode ser fundamental para o desempenho do seu neg\u00f3cio na internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Google AMP e porque implementar no seu site\" \/>\n<meta property=\"og:description\" content=\"Neste artigo, voc\u00ea vai aprender o que \u00e9 Google AMP e como essa ferramenta pode ser fundamental para o desempenho do seu neg\u00f3cio na internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T16:29:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Google AMP e porque implementar no seu site\",\"datePublished\":\"2022-08-25T13:00:10+00:00\",\"dateModified\":\"2024-04-17T16:29:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\"},\"wordCount\":774,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\",\"keywords\":[\"AMP\",\"SEO\",\"website\",\"WordPress\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\",\"name\":\"O que \u00e9 Google AMP e porque implementar no seu site - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\",\"datePublished\":\"2022-08-25T13:00:10+00:00\",\"dateModified\":\"2024-04-17T16:29:52+00:00\",\"description\":\"Neste artigo, voc\u00ea vai aprender o que \u00e9 Google AMP e como essa ferramenta pode ser fundamental para o desempenho do seu neg\u00f3cio na internet.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg\",\"width\":750,\"height\":350,\"caption\":\"O que \u00e9 Google AMP e por que implementar no seu site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 Google AMP e porque implementar no seu site\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es Google AMP y por qu\u00e9 implementarlo en tu web - Vero Contenidos","description":"En este art\u00edculo aprender\u00e1s qu\u00e9 es Google AMP y c\u00f3mo esta herramienta puede ser fundamental para el desempe\u00f1o de tu negocio en Internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/","og_locale":"es_MX","og_type":"article","og_title":"O que \u00e9 Google AMP e porque implementar no seu site","og_description":"Neste artigo, voc\u00ea vai aprender o que \u00e9 Google AMP e como essa ferramenta pode ser fundamental para o desempenho do seu neg\u00f3cio na internet.","og_url":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-amp-y-por-que-implementarlo-en-tu-sitio-web\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2022-08-25T13:00:10+00:00","article_modified_time":"2024-04-17T16:29:52+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Escrito por":"Marcel Castilho","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"O que \u00e9 Google AMP e porque implementar no seu site","datePublished":"2022-08-25T13:00:10+00:00","dateModified":"2024-04-17T16:29:52+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/"},"wordCount":774,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg","keywords":["AMP","SEO","website","WordPress"],"articleSection":["SEO"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/","url":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/","name":"Qu\u00e9 es Google AMP y por qu\u00e9 implementarlo en tu web - Vero Contenidos","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg","datePublished":"2022-08-25T13:00:10+00:00","dateModified":"2024-04-17T16:29:52+00:00","description":"En este art\u00edculo aprender\u00e1s qu\u00e9 es Google AMP y c\u00f3mo esta herramienta puede ser fundamental para el desempe\u00f1o de tu negocio en Internet.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-AMP-e-por-que-implementar-no-seu-site.jpg","width":750,"height":350,"caption":"O que \u00e9 Google AMP e por que implementar no seu site"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/o-que-e-google-amp-e-porque-implementar-no-seu-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 Google AMP e porque implementar no seu site"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Contenidos Vero","description":"Agencia de Marketing Digital y Inbound Marketing","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Contenidos Vero","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcelo Castilho","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho es especialista en marketing digital, neuromarketing, neurociencia, mindfulness y psicolog\u00eda positiva. Adem\u00e1s de publicista, tambi\u00e9n tiene un M\u00e1ster en Programaci\u00f3n Neuroling\u00fc\u00edstica. Es el fundador, propietario y CEO de Vero Contentes y de la agencia offline VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/3386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":1,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/3386\/revisions"}],"predecessor-version":[{"id":4614,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/3386\/revisions\/4614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media\/3389"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media?parent=3386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/categories?post=3386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/tags?post=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}