{"id":3373,"date":"2022-07-19T13:02:37","date_gmt":"2022-07-19T16:02:37","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3373"},"modified":"2025-05-05T10:42:10","modified_gmt":"2025-05-05T13:42:10","slug":"que-es-google-discover-y-por-que-lo-utilizas","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/","title":{"rendered":"Qu\u00e9 es Google Discover y por qu\u00e9 utilizarlo en tu estrategia de contenidos"},"content":{"rendered":"<p>Google Discover es otra gran caracter\u00edstica de Google, que siempre tiene como objetivo brindar buenas experiencias de usuario. Y si generas contenido para posicionarte bien en los resultados de b\u00fasqueda, debes <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/mobile\/google-discover?hl=pt-BR&amp;visit_id=637408496640853884-2569431750&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">utilizar Google descubrir<\/a> A tu favor.<\/p>\n<p>Por eso, elaboramos este art\u00edculo, con el objetivo de ayudarte para que puedas aprovechar al m\u00e1ximo este recurso. Mira lo que tenemos preparado para ti:<\/p>\n<ul>\n<li><strong>\u00bfQu\u00e9 es Google Discover y c\u00f3mo funciona?<\/strong><\/li>\n<li><strong>\u00bfC\u00f3mo optimizar el contenido de la herramienta?<\/strong><\/li>\n<li><strong>\u00bfC\u00f3mo analizar los resultados obtenidos?<\/strong><\/li>\n<\/ul>\n<p>\u00a1Verificar!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#O_que_e_e_como_funciona_o_Google_Discover\" >\u00bfQu\u00e9 es Google Discover y c\u00f3mo funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Como_otimizar_conteudos_para_a_ferramenta\" >\u00bfC\u00f3mo optimizar el contenido de la herramienta?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Otimize_as_paginas_do_seu_site_para_a_versao_mobile\" >Optimice las p\u00e1ginas de su sitio web para la versi\u00f3n m\u00f3vil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Utilize_imagens_de_qualidade\" >Utilice im\u00e1genes de calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Siga_as_politicas_do_Google_Noticias\" >Siga las pol\u00edticas de Google Noticias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Produza_textos_de_interesse_com_assuntos_atuais_e_conteudos_evergreen\" >Produzca textos interesantes con temas de actualidad y contenido imperecedero.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Publique_mais_videos_no_Youtube\" >Publicar m\u00e1s v\u00eddeos en Youtube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/#Como_analisar_os_resultados_obtidos\" >\u00bfC\u00f3mo analizar los resultados obtenidos?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_e_como_funciona_o_Google_Discover\"><\/span>\u00bfQu\u00e9 es Google Discover y c\u00f3mo funciona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Discover se lanz\u00f3 en 2018, pero ya exist\u00eda en 2017 como Google Feed. Despu\u00e9s de realizar algunos ajustes y mejoras, el recurso tal como est\u00e1 hoy muestra un feed personalizado. Sin necesidad de realizar investigaciones, el contenido presentado se actualiza peri\u00f3dicamente y muestra informaci\u00f3n seg\u00fan las interacciones del usuario con los productos de Google.<\/p>\n<p>As\u00ed, el contenido se vuelve m\u00e1s atractivo, con el objetivo de mejorar la experiencia del usuario.<\/p>\n<p>El recurso s\u00f3lo est\u00e1 disponible para dispositivos m\u00f3viles y se puede acceder a \u00e9l de tres formas:<\/p>\n<ul>\n<li>A trav\u00e9s del navegador del dispositivo, accediendo a google.com.br;<\/li>\n<li>A trav\u00e9s de la aplicaci\u00f3n de Google, disponible tanto en Android como en iOS;<\/li>\n<li>A trav\u00e9s de la funci\u00f3n &quot;deslizar hacia la derecha&quot; en algunos dispositivos.<\/li>\n<\/ul>\n<p>De esta forma, Google pasa a recomendar contenidos, bas\u00e1ndose en la experiencia del usuario, que es exactamente lo contrario de la herramienta de b\u00fasqueda, que arroja resultados para lo que el usuario desea. <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-de-optimizacion-de-motores-de-busqueda\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00fasqueda de usuarios<\/a>. Se convierte as\u00ed en un recurso activo, anticip\u00e1ndose a la intenci\u00f3n de b\u00fasqueda, sugiriendo contenidos. Discover incluye videos, actualizaciones de entretenimiento, resultados deportivos, eventos y m\u00e1s.<\/p>\n<p>La herramienta es muy interesante y el usuario puede indicar si quiere recibir m\u00e1s o menos contenido, seg\u00fan las tarjetas que sugiere la herramienta. Adem\u00e1s, puede indicar qu\u00e9 contenido desea incluir en el recurso. As\u00ed, esto sucede cuando el buscador muestra la opci\u00f3n Seguir, lo que har\u00e1 que recibas contenido sobre el tema elegido.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_otimizar_conteudos_para_a_ferramenta\"><\/span>\u00bfC\u00f3mo optimizar el contenido de la herramienta?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En primer lugar, es importante se\u00f1alar que la funci\u00f3n le permite atraer m\u00e1s tr\u00e1fico org\u00e1nico a su sitio web. Con el crecimiento de los dispositivos m\u00f3viles, puede ser un recurso formidable para estar frente a sus clientes. Sin embargo, es esencial tener <a href=\"https:\/\/verocontents.com.br\/es\/blog\/la-produccion-de-contenidos-es-importante\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenido relevante<\/a> para tus personajes.<\/p>\n<p>Entonces, el primer punto es no pensar estrictamente en la parte t\u00e9cnica. Generar contenido es siempre una forma de relacionarte con tu cliente. Por lo tanto, siempre debe ser el foco principal. Algunos consejos pueden ayudar:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otimize_as_paginas_do_seu_site_para_a_versao_mobile\"><\/span>Optimice las p\u00e1ginas de su sitio web para la versi\u00f3n m\u00f3vil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La funci\u00f3n es espec\u00edfica para dispositivos m\u00f3viles. Entonces, nada m\u00e1s necesario que optimizar su sitio web para dispositivos m\u00f3viles. Su <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-para-mejorar-el-rendimiento-del-sitio-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">el sitio web debe ser responsivo<\/a> o tener una versi\u00f3n AMP. Las p\u00e1ginas AMP, identificadas por un rayo en la esquina superior derecha, tienen prioridad, ya que est\u00e1n optimizadas 100% para dispositivos m\u00f3viles. De esta manera, cargan m\u00e1s r\u00e1pido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_imagens_de_qualidade\"><\/span>Utilice im\u00e1genes de calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dado que Google utiliza una tarjeta para mostrar el contenido de Google Discover, la imagen debe ser de alta calidad. Y estamos, en este caso, hablando de im\u00e1genes de alta resoluci\u00f3n, de al menos 1200px de ancho. Para utilizar im\u00e1genes grandes en Discover, debe completar <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdEHmPmv-SAXVuYqW2CT0qALgNX-0_F3xmnrSxsLyFyvSeQUw\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\">esta forma<\/a> para autorizar a Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Siga_as_politicas_do_Google_Noticias\"><\/span>Siga las pol\u00edticas de Google Noticias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es importante seguir las pautas de <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050?hl=pt-BR\">noticias de Google<\/a> para que los contenidos sean fiables para el usuario.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Produza_textos_de_interesse_com_assuntos_atuais_e_conteudos_evergreen\"><\/span>Produzca textos interesantes con temas de actualidad y contenido imperecedero.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El contenido imperecedero son temas atemporales que no est\u00e1n asociados con eventos espec\u00edficos. Adem\u00e1s de ellos, conviene utilizar contenido m\u00e1s reciente, que es la prioridad de Google Discover. Pueden ser noticias de mercado, noticias de actualidad o temas de tendencia.<\/p>\n<p>Es importante, una vez m\u00e1s, recalcar que debes generar contenido relevante. Revisa tus intereses <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-son-las-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">persona<\/a> y los temas que generan la mayor participaci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publique_mais_videos_no_Youtube\"><\/span>Publicar m\u00e1s v\u00eddeos en Youtube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El contenido de v\u00eddeo aparece cada vez m\u00e1s en los resultados de b\u00fasqueda. Asimismo, aparecen en Google Discover. T\u00fa <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-sobre-como-promocionar-tu-marca-en-youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos de Youtube<\/a> aparecen en reproducci\u00f3n autom\u00e1tica, ganando protagonismo y atrayendo m\u00e1s clics que otras cartas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_analisar_os_resultados_obtidos\"><\/span>\u00bfC\u00f3mo analizar los resultados obtenidos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para medir la actividad en Google Discover, puedes usar el informe de rendimiento de Google Search Console. All\u00ed encontrar\u00e1s las impresiones, los clics y el CTR del contenido que ha aparecido en el feed de Discover durante los \u00faltimos 16 meses. Sin embargo, solo se muestran las cifras que alcanzan un umbral m\u00ednimo.<\/p>\n<p>Algunos elementos importantes del <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/04\/search-console-reporting-for-your-sites\" target=\"_blank\" rel=\"noopener noreferrer\">Descubrir informe<\/a>:<\/p>\n<ul>\n<li>Volumen de tr\u00e1fico generado desde Google Discover a su sitio web;<\/li>\n<li>El mejor contenido en Discover;<\/li>\n<li>Frecuencia con la que aparece el contenido;<\/li>\n<li>Descubra el rendimiento del contenido frente a los resultados de b\u00fasqueda tradicionales<\/li>\n<\/ul>\n<p>Otra gran herramienta para generar tr\u00e1fico org\u00e1nico, Google Discover, est\u00e1 alineada con las nuevas tendencias m\u00f3viles. Si quieres la ayuda de un experto en SEO, <a href=\"https:\/\/verocontents.com.br\/es\/hablar-con-un-experto\/\" target=\"_blank\" rel=\"noopener noreferrer\">habla con Vero Contenidos<\/a>. \u00a1Estamos aqu\u00ed para ayudarte!<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Discover es otra gran caracter\u00edstica de Google, que siempre tiene como objetivo brindar buenas experiencias de usuario. Y si generas contenido para posicionarte bien en los resultados de b\u00fasqueda, debes utilizar Google Discover a tu favor.<\/p>","protected":false},"author":1,"featured_media":3380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[21,13,35,31],"class_list":["post-3373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","tag-inbound-marketing","tag-marketing-de-conteudo","tag-personas","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Google Discover e por que us\u00e1-lo? Blog da Vero Contents<\/title>\n<meta name=\"description\" content=\"O Google Discover \u00e9 mais um \u00f3timo recurso do Google, sempre com o objetivo de proporcionar boas experi\u00eancias ao usu\u00e1rio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Google Discover e por que us\u00e1-lo na sua estrat\u00e9gia de conte\u00fado\" \/>\n<meta property=\"og:description\" content=\"O Google Discover \u00e9 mais um \u00f3timo recurso do Google, sempre com o objetivo de proporcionar boas experi\u00eancias ao usu\u00e1rio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-google-discover-y-por-que-lo-utilizas\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T16:02:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-Discover-e-por-que-usa-lo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"O que \u00e9 Google Discover e por que us\u00e1-lo na sua estrat\u00e9gia de conte\u00fado\",\"datePublished\":\"2022-07-19T16:02:37+00:00\",\"dateModified\":\"2025-05-05T13:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\"},\"wordCount\":906,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/o-que-e-Google-Discover-e-por-que-usa-lo.jpg\",\"keywords\":[\"inbound marketing\",\"marketing de conte\u00fado\",\"personas\",\"SEO\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/o-que-e-google-discover-e-por-que-usa-lo\/\",\"name\":\"O que \u00e9 Google Discover e por que us\u00e1-lo? 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