{"id":3370,"date":"2023-06-01T17:35:48","date_gmt":"2023-06-01T20:35:48","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3370"},"modified":"2025-05-05T10:39:16","modified_gmt":"2025-05-05T13:39:16","slug":"google-shopping-que-es-y-como-anunciarse-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/google-shopping-que-es-y-como-anunciarse-2\/","title":{"rendered":"Google Shopping: \u00bfqu\u00e9 es y c\u00f3mo anunciarse?"},"content":{"rendered":"<p>Google Shopping es una plataforma de compras online proporcionada por Google. Es una forma de b\u00fasqueda visual donde los usuarios pueden buscar, comparar y comprar productos directamente desde los resultados de b\u00fasqueda de Google.<\/p>\n<p>A diferencia de los resultados de b\u00fasqueda tradicionales, donde los sitios web se muestran como enlaces, Google Shopping muestra anuncios de productos con im\u00e1genes, precios, rese\u00f1as e informaci\u00f3n relevante directamente en los resultados de b\u00fasqueda. Esto permite a los usuarios ver r\u00e1pidamente diferentes opciones de productos, comparar precios y encontrar las mejores ofertas.<\/p>\n<p>Los anuncios de Google Shopping son creados por comerciantes y se muestran en funci\u00f3n de varios factores, como la relevancia del producto, el precio, la disponibilidad y la ubicaci\u00f3n del usuario. Los comerciantes pueden configurar campa\u00f1as publicitarias en Google Ads, proporcionando informaci\u00f3n detallada sobre sus productos, incluido el t\u00edtulo, la descripci\u00f3n, el precio, la imagen y el enlace a la p\u00e1gina de compra.<\/p>\n<p>Cuando los usuarios hacen clic en los anuncios de Google Shopping, se les dirige a la p\u00e1gina del producto en el sitio web del comerciante, donde pueden completar su compra.<\/p>\n<p>Esta herramienta puede aumentar la visibilidad de tus art\u00edculos y tu marca e incluso aumentar las ventas. Sin embargo, para lograr este resultado es necesario saber c\u00f3mo utilizar el servicio a su favor. <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-una-tienda-en-linea\/\">Tienda online<\/a>.<\/p>\n<p>Entonces, vea c\u00f3mo utilizar este recurso de Google y vea lo que no puede perderse.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-shopping-que-es-y-como-anunciarse-2\/#Crie_a_sua_conta_no_Merchant_Center\" >Cree su cuenta de Merchant Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-shopping-que-es-y-como-anunciarse-2\/#Preencha_as_informacoes_dos_produtos\" >Complete la informaci\u00f3n del producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-shopping-que-es-y-como-anunciarse-2\/#Crie_uma_campanha_no_Google_Shopping\" >Crear una campa\u00f1a de Google Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/google-shopping-que-es-y-como-anunciarse-2\/#Conte_com_apoio_especializado\" >Cuente con soporte especializado<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crie_a_sua_conta_no_Merchant_Center\"><\/span>Cree su cuenta de Merchant Center<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El primer paso para anunciarse en este recurso es crear su cuenta en <a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\">Centro de comerciantes<\/a>. Es all\u00ed donde podr\u00e1s registrar tus productos e incluir informaci\u00f3n que los usuarios que realicen b\u00fasquedas podr\u00e1n ver.<\/p>\n<p>El proceso es sencillo y gratuito. Tambi\u00e9n podr\u00e1s seleccionar qu\u00e9 productos deseas registrar. En este momento inicial, prefiera centrarse en sus promotores de ventas. Si el presupuesto est\u00e1 disponible, es posible agregar la mayor parte del inventario, aumentando el alcance potencial.<\/p>\n<p>La idea es definir qu\u00e9 y c\u00f3mo mostrar\u00e1 la herramienta las opciones. Por lo tanto, vale la pena considerar su estrategia para tomar la decisi\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preencha_as_informacoes_dos_produtos\"><\/span>Complete la informaci\u00f3n del producto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Luego, debe agregar todos los datos relevantes sobre cada elemento. Cuanto m\u00e1s completa sea la oferta, mejor. As\u00ed, incluye nombre, modelo, marca y descripci\u00f3n t\u00e9cnica, como m\u00ednimo.<\/p>\n<p>Adem\u00e1s, es fundamental preocuparse por las im\u00e1genes. Una de las precauciones es con la foto de la oferta, ya que puede ser decisiva para atraer e incluso convencer al usuario. Por tanto, debe tener la mejor calidad posible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crie_uma_campanha_no_Google_Shopping\"><\/span>Crear una campa\u00f1a de Google Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con toda la informaci\u00f3n agregada, es necesario configurar una campa\u00f1a en Google Shopping. Es gestionado por el <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-funciona-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncios de Google<\/a>, precisamente por ser un tipo de enlace patrocinado.<\/p>\n<p>Simplemente decida qu\u00e9 producto desea presentar y luego participe en la subasta para determinar el monto de la oferta. Cuanto m\u00e1s competitiva sea la palabra clave, mayor ser\u00e1 el precio de la campa\u00f1a.<\/p>\n<p>Luego, debe configurar caracter\u00edsticas como el per\u00edodo de visualizaci\u00f3n, la segmentaci\u00f3n del p\u00fablico objetivo, el uso de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/o-que-e-remarketing-ou-retargeting\/\">reorientaci\u00f3n<\/a> etc\u00e9tera. Una vez terminado todo, simplemente inicia la campa\u00f1a y monitoriza los resultados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conte_com_apoio_especializado\"><\/span>Cuente con soporte especializado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En principio, utilizar Google Shopping no tiene misterio ni mayores obst\u00e1culos. Sin embargo, cuanto mayor sea la competencia en su sector, mayor ser\u00e1 la necesidad de cualificaciones para <a href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-sobre-como-aparecer-en-google\/\">aparecer en google<\/a>.<\/p>\n<p>Para simplificar el proceso, conviene contratar ayuda especializada. Con el apoyo de una agencia de marketing digital que brinde el servicio, se pueden configurar y optimizar las campa\u00f1as. Adem\u00e1s, es posible identificar las mejores oportunidades e incluso establecer un nuevo canal de ventas en base a esta funcionalidad.<\/p>\n<p>Google Shopping trae resultados diversos, en t\u00e9rminos de exposici\u00f3n, generaci\u00f3n de oportunidades e incluso conversi\u00f3n de ventas. Con un uso adecuado de la herramienta, es posible mejorar el rendimiento de la tienda online y potenciar sus actividades de marketing digital.<\/p>\n<p>Es una gran herramienta para que los especialistas en marketing y minoristas promocionen sus productos, aumenten la visibilidad de sus marcas y lleguen a una audiencia m\u00e1s amplia. Tambi\u00e9n es conveniente para los usuarios, ya que pueden encontrar r\u00e1pidamente los productos que desean comprar y comparar precios de diferentes minoristas en un solo lugar.<\/p>\n<p>Dado que tener ayuda hace toda la diferencia, <a href=\"https:\/\/verocontents.com.br\/es\/hablar-con-un-experto\/\">hable con uno de nuestros expertos en Vero Contents<\/a> \u00a1Y descubre lo que podemos hacer!<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Shopping es una plataforma de compras online proporcionada por Google. Es una forma de b\u00fasqueda visual donde los usuarios pueden buscar, comparar y comprar productos directamente desde los resultados de b\u00fasqueda de Google. A diferencia de los resultados de b\u00fasqueda<\/p>","protected":false},"author":1,"featured_media":3371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[339],"tags":[141,139,159,142],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-google-ads","tag-google-shopping","tag-loja-virtual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping: o que \u00e9 e como anunciar? 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Conhe\u00e7a esse recurso e descubra como anunciar!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/google-shopping-que-es-y-como-anunciarse-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T20:35:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/google-shopping-o-que-e-e-como-anunciar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/google-shopping-o-que-e-e-como-anunciar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/google-shopping-o-que-e-e-como-anunciar\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Google Shopping: o que \u00e9 e como anunciar?\",\"datePublished\":\"2023-06-01T20:35:48+00:00\",\"dateModified\":\"2025-05-05T13:39:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/google-shopping-o-que-e-e-como-anunciar\/\"},\"wordCount\":763,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/google-shopping-o-que-e-e-como-anunciar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/12\/google-shopping-o-que-e-e-como-anunciar.jpg\",\"keywords\":[\"e-commerce\",\"Google Ads\",\"Google Shopping\",\"loja virtual\"],\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/google-shopping-o-que-e-e-como-anunciar\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/google-shopping-o-que-e-e-como-anunciar\/\",\"name\":\"Google Shopping: o que \u00e9 e como anunciar? 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