{"id":3358,"date":"2022-06-19T11:29:58","date_gmt":"2022-06-19T14:29:58","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3358"},"modified":"2025-05-05T10:45:17","modified_gmt":"2025-05-05T13:45:17","slug":"consejos-del-black-friday-para-vender-mas-en-la-recta-final","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/","title":{"rendered":"Black Friday: Consejos para vender m\u00e1s"},"content":{"rendered":"<p>El tema en el mercado digital en estos momentos no pod\u00eda ser diferente: el Black Friday. Puedes tener una tienda online, una empresa de servicios, estar enfocado al B2C o al B2B. No importa, el Black Friday es para todos.<\/p>\n<p>El Black Friday 2020 tendr\u00e1 lugar la pr\u00f3xima semana. \u00bfYa hab\u00e9is estado trabajando en la famosa Esquenta para el Black Friday? \u00bfQu\u00e9 pasa si no lo estoy revelando? \u00bfNo demasiado alto?<\/p>\n<p>\u00a1En este post te vamos a hablar del tramo final para disfrutar del Black Friday 2020!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/#Mercado_digital_aquecido\" >Mercado digital candente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/#Dicas_para_prosperar_na_Black_Friday_2020\" >Consejos para prosperar el Black Friday 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/#Outras_estrategias_que_dao_certo\" >Otras estrategias que funcionan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/#Resumindo\" >En breve<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mercado_digital_aquecido\"><\/span>Mercado digital candente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No es nada nuevo que, debido a la pandemia, el mercado digital est\u00e9 muy calentado. De esa forma, si a\u00fan no has aprovechado la fecha, a\u00fan est\u00e1s a tiempo. Se puede aprovechar el tramo final. Despu\u00e9s de todo, el Black Friday tiene lugar el 27 de noviembre.<\/p>\n<p>La flexibilidad que proporciona el marketing digital ayuda. Pero no por eso lo dejaremos para el \u00faltimo momento. A partir de ahora, a\u00fan puedes aprovechar la fecha y cosechar las recompensas. Algunos n\u00fameros de un <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/tendencias-de-consumo\/amanha-um-novo-dia-descubra-as-mudancas-nos-habitos-de-consumo-dos-brasileiros\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00fasqueda realizada por Google<\/a> ayudarte a comprender la importancia del Black Friday 2020:<\/p>\n<ul>\n<li>51% de personas que comenzaron a comprar alimentos online declararon que continuar\u00e1n con la pr\u00e1ctica despu\u00e9s de la pandemia;<\/li>\n<li>25% afirm\u00f3 que s\u00f3lo comprar\u00e1n online;<\/li>\n<li>24% declar\u00f3 que comprar\u00e1n la mayor\u00eda de sus art\u00edculos en l\u00ednea.<\/li>\n<\/ul>\n<p>En 2019, el Black Friday en Brasil present\u00f3 <a href=\"https:\/\/g1.globo.com\/economia\/noticia\/2019\/11\/30\/varejo-online-fatura-r-32-bilhoes-na-black-friday-e-cresce-236percent-diz-ebit.ghtml\" target=\"_blank\" rel=\"noopener noreferrer\">numeros muy expresivos<\/a>:<\/p>\n<ul>\n<li>Gasto medio de R$ 602,00;<\/li>\n<li>Ventas de alrededor de R$ 3,2 mil millones, un aumento de 23,6% en comparaci\u00f3n con 2018;<\/li>\n<li>Se registraron 5,33 millones de pedidos, 25% m\u00e1s que el a\u00f1o anterior.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_para_prosperar_na_Black_Friday_2020\"><\/span>Consejos para prosperar el Black Friday 2020<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En la recta final del Black Friday tu marca necesita destacar. Hemos reunido algunos consejos para ayudarle:<\/p>\n<ul>\n<li>Invierta en comunicaci\u00f3n con su base de clientes y est\u00e9 presente en las redes sociales, que se mantuvieron muy activas, principalmente por la continuidad del trabajo desde casa;<\/li>\n<li>Adoptar nuevas tecnolog\u00edas para comunicarnos, como WhatsApp Business, por ejemplo;<\/li>\n<li>No tengas miedo de enviar correos electr\u00f3nicos. Seguramente los clientes recibir\u00e1n una avalancha de ellos. Pero si tienes buenas promociones, no dejes colgados a tus clientes. Seguramente sabr\u00e1n identificar buenas promociones.<\/li>\n<\/ul>\n<p>Respecto a los anuncios en l\u00ednea:<\/p>\n<ul>\n<li><strong>Evite inversiones excesivas en canales que utilizan din\u00e1micas de subasta, como Facebook y Google:<\/strong> Dependiendo de la din\u00e1mica al momento de la compra, la plataforma puede aumentar el Costo de Adquisici\u00f3n del Cliente (CAC) por encima de las ofertas previstas. Por lo tanto, una buena opci\u00f3n es utilizar ofertas de l\u00edmite de costos e incrementar gradualmente las inversiones, manteni\u00e9ndolas bajo control;<\/li>\n<li><strong>Administre la liquidez y conf\u00ede en el aprendizaje autom\u00e1tico en los anuncios pagos:<\/strong> Cuando el anuncio est\u00e1 en fase de aprendizaje, es muy com\u00fan querer ajustarlos manualmente nada m\u00e1s publicarse para intentar aumentar los resultados. De esta manera, aproveche el aprendizaje autom\u00e1tico y las optimizaciones del sistema creadas por <a href=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> y por <a href=\"https:\/\/verocontents.com.br\/es\/blog\/estrategias-para-anuncios-de-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>. De esta manera, tus anuncios estar\u00e1n en el lugar correcto y para la audiencia que hayas configurado.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Outras_estrategias_que_dao_certo\"><\/span>Otras estrategias que funcionan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ofrece descuentos realmente imperdibles. De esta manera, la fecha tendr\u00e1 sentido para los clientes. No te unas a #blackfraud. Y no te olvides de tus clientes. As\u00ed que tr\u00e1telos como VIP. Ofrezca descuentos a\u00fan m\u00e1s especiales, centr\u00e1ndose en la fidelizaci\u00f3n.<\/p>\n<p>Utilice desencadenantes y listas de deseos. Puede utilizar desencadenantes de escasez incluyendo un contador, por ejemplo, en su sitio web. Especialmente si tienes un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/por-que-abrir-una-tienda-en-linea\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tienda online<\/a>. En cuanto a las listas de deseos, puedes utilizarlas para personalizar ofertas para tus clientes e identificar tendencias previas al Black Friday. De esta forma, aumentar\u00e1s las posibilidades de conversi\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo\"><\/span>En breve<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay tiempo para planificar la \u00faltima semana del Black Friday. Utilice la publicidad online a su favor y separe ofertas reales para su lista VIP y nuevos clientes. Aproveche el floreciente mercado digital e interact\u00fae con sus clientes en las redes sociales, as\u00ed como en herramientas como WhatsApp.<\/p>\n<p>Lo principal es planificar estos \u00faltimos d\u00edas. \u00a1Todav\u00eda hay tiempo!<\/p>\n<p>Si necesitas ayuda, cuenta con el equipo de Vero Contenidos. <a href=\"https:\/\/verocontents.com.br\/es\/hablar-con-un-experto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Habla con un experto<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>El tema en el mercado digital en estos momentos no podr\u00eda ser diferente: el Black Friday. Puedes tener una tienda online, una empresa de servicios, estar enfocado al B2C o al B2B. No importa, el Black Friday es para todos. Negro<\/p>","protected":false},"author":1,"featured_media":3361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[339,15],"tags":[158,59,139,60],"class_list":["post-3358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-e-vendas","tag-black-friday","tag-facebook-ads","tag-google-ads","tag-midia-paga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black Friday: Dicas para vender mais - Vero Contents<\/title>\n<meta name=\"description\" content=\"Voc\u00ea pode ter uma loja virtual, uma empresa de servi\u00e7os, estar focado em B2C ou B2B. N\u00e3o importa, a Black Friday \u00e9 para todos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: Dicas para vender mais\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea pode ter uma loja virtual, uma empresa de servi\u00e7os, estar focado em B2C ou B2B. N\u00e3o importa, a Black Friday \u00e9 para todos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-19T14:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Black Friday: Dicas para vender mais\",\"datePublished\":\"2022-06-19T14:29:58+00:00\",\"dateModified\":\"2025-05-05T13:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/\"},\"wordCount\":707,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg\",\"keywords\":[\"black friday\",\"Facebook Ads\",\"Google Ads\",\"m\u00eddia paga\"],\"articleSection\":[\"E-commerce\",\"Marketing e Vendas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/\",\"name\":\"Black Friday: Dicas para vender mais - Vero Contents\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg\",\"datePublished\":\"2022-06-19T14:29:58+00:00\",\"dateModified\":\"2025-05-05T13:45:17+00:00\",\"description\":\"Voc\u00ea pode ter uma loja virtual, uma empresa de servi\u00e7os, estar focado em B2C ou B2B. N\u00e3o importa, a Black Friday \u00e9 para todos.\",\"breadcrumb\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg\",\"width\":750,\"height\":350,\"caption\":\"Black Friday 2020 - Dicas para vender na reta final\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verocontents.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday: Dicas para vender mais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verocontents.com.br\/#website\",\"url\":\"https:\/\/verocontents.com.br\/\",\"name\":\"Vero Contents\",\"description\":\"Ag\u00eancia de Marketing Digital e Inbound Marketing\",\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verocontents.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verocontents.com.br\/#organization\",\"name\":\"Vero Contents\",\"url\":\"https:\/\/verocontents.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"contentUrl\":\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png\",\"width\":240,\"height\":70,\"caption\":\"Vero Contents\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verocontents\/\",\"https:\/\/x.com\/marcelcast\",\"https:\/\/www.instagram.com\/verocommkt\/\",\"https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing\",\"http:\/\/www.pinterest.com\/marcelcsouza\",\"https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\",\"name\":\"Marcel Castilho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"contentUrl\":\"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092\",\"caption\":\"Marcel Castilho\"},\"description\":\"Marcel Castilho \u00e9 especialista em marketing digital, neuromarketing, neuroci\u00eancia, mindfulness e psicologia positiva. Al\u00e9m de publicit\u00e1rio, tamb\u00e9m \u00e9 Master em Programa\u00e7\u00e3o Neurolingu\u00edstica. \u00c9 fundador, propriet\u00e1rio e CEO da Vero Contentes e da ag\u00eancia offline VeroCom.\",\"sameAs\":[\"https:\/\/verocontents.com.br\",\"https:\/\/www.instagram.com\/marcel.castilho.souza\/\",\"https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza\",\"https:\/\/x.com\/marcelcast\"],\"gender\":\"Masculino\",\"knowsAbout\":[\"Marketing Digital\",\"Inbound Marketing\",\"SEO\",\"SEM\",\"Psicologia Positiva\",\"Mindfulness\",\"Neuromarketing\",\"Neuroci\u00eancia\"],\"knowsLanguage\":[\"Portugu\u00eas\",\"Ingl\u00eas\"],\"jobTitle\":\"Propriet\u00e1rio\",\"worksFor\":\"Vero Contents\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Black Friday: Consejos para vender m\u00e1s - Vero Contenidos","description":"Puedes tener una tienda online, una empresa de servicios, estar enfocado al B2C o al B2B. No importa, el Black Friday es para todos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/","og_locale":"es_MX","og_type":"article","og_title":"Black Friday: Dicas para vender mais","og_description":"Voc\u00ea pode ter uma loja virtual, uma empresa de servi\u00e7os, estar focado em B2C ou B2B. N\u00e3o importa, a Black Friday \u00e9 para todos.","og_url":"https:\/\/verocontents.com.br\/es\/blog\/consejos-del-black-friday-para-vender-mas-en-la-recta-final\/","og_site_name":"Vero Contents","article_publisher":"https:\/\/www.facebook.com\/verocontents\/","article_published_time":"2022-06-19T14:29:58+00:00","article_modified_time":"2025-05-05T13:45:17+00:00","og_image":[{"width":750,"height":350,"url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg","type":"image\/jpeg"}],"author":"Marcel Castilho","twitter_card":"summary_large_image","twitter_creator":"@marcelcast","twitter_site":"@marcelcast","twitter_misc":{"Escrito por":"Marcel Castilho","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#article","isPartOf":{"@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/"},"author":{"name":"Marcel Castilho","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9"},"headline":"Black Friday: Dicas para vender mais","datePublished":"2022-06-19T14:29:58+00:00","dateModified":"2025-05-05T13:45:17+00:00","mainEntityOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/"},"wordCount":707,"publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg","keywords":["black friday","Facebook Ads","Google Ads","m\u00eddia paga"],"articleSection":["E-commerce","Marketing e Vendas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/","url":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/","name":"Black Friday: Consejos para vender m\u00e1s - Vero Contenidos","isPartOf":{"@id":"https:\/\/verocontents.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage"},"image":{"@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage"},"thumbnailUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg","datePublished":"2022-06-19T14:29:58+00:00","dateModified":"2025-05-05T13:45:17+00:00","description":"Puedes tener una tienda online, una empresa de servicios, estar enfocado al B2C o al B2B. No importa, el Black Friday es para todos.","breadcrumb":{"@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#primaryimage","url":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/11\/Black-Friday-2020-Dicas-para-vender-mais-na-reta-final.jpg","width":750,"height":350,"caption":"Black Friday 2020 - Dicas para vender na reta final"},{"@type":"BreadcrumbList","@id":"https:\/\/verocontents.com.br\/blog\/black-friday-dicas-para-vender-mais\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verocontents.com.br\/"},{"@type":"ListItem","position":2,"name":"Black Friday: Dicas para vender mais"}]},{"@type":"WebSite","@id":"https:\/\/verocontents.com.br\/#website","url":"https:\/\/verocontents.com.br\/","name":"Contenidos Vero","description":"Agencia de Marketing Digital y Inbound Marketing","publisher":{"@id":"https:\/\/verocontents.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verocontents.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/verocontents.com.br\/#organization","name":"Contenidos Vero","url":"https:\/\/verocontents.com.br\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/","url":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","contentUrl":"http:\/\/verocontents.com.br\/wp-content\/uploads\/2017\/02\/logo-vero-contents.png","width":240,"height":70,"caption":"Vero Contents"},"image":{"@id":"https:\/\/verocontents.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verocontents\/","https:\/\/x.com\/marcelcast","https:\/\/www.instagram.com\/verocommkt\/","https:\/\/www.linkedin.com\/company\/vero-comunica-o-e-marketing","http:\/\/www.pinterest.com\/marcelcsouza","https:\/\/www.youtube.com\/channel\/UC0HHv6AQKtsUWqa21C5gX9Q"]},{"@type":"Person","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9","name":"Marcelo Castilho","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/verocontents.com.br\/#\/schema\/person\/image\/","url":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","contentUrl":"https:\/\/verocontents.com.br\/wp-content\/litespeed\/avatar\/8ff3e640d3f2f1ea324d691e4322e604.jpg?ver=1775734092","caption":"Marcel Castilho"},"description":"Marcel Castilho es especialista en marketing digital, neuromarketing, neurociencia, mindfulness y psicolog\u00eda positiva. Adem\u00e1s de publicista, tambi\u00e9n tiene un M\u00e1ster en Programaci\u00f3n Neuroling\u00fc\u00edstica. Es el fundador, propietario y CEO de Vero Contentes y de la agencia offline VeroCom.","sameAs":["https:\/\/verocontents.com.br","https:\/\/www.instagram.com\/marcel.castilho.souza\/","https:\/\/br.linkedin.com\/in\/marcel-castilho-e-souza","https:\/\/x.com\/marcelcast"],"gender":"Masculino","knowsAbout":["Marketing Digital","Inbound Marketing","SEO","SEM","Psicologia Positiva","Mindfulness","Neuromarketing","Neuroci\u00eancia"],"knowsLanguage":["Portugu\u00eas","Ingl\u00eas"],"jobTitle":"Propriet\u00e1rio","worksFor":"Vero Contents"}]}},"_links":{"self":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/3358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/comments?post=3358"}],"version-history":[{"count":2,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/3358\/revisions"}],"predecessor-version":[{"id":5844,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/posts\/3358\/revisions\/5844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media\/3361"}],"wp:attachment":[{"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/media?parent=3358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/categories?post=3358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verocontents.com.br\/es\/wp-json\/wp\/v2\/tags?post=3358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}