{"id":3045,"date":"2021-09-26T18:15:44","date_gmt":"2021-09-26T21:15:44","guid":{"rendered":"https:\/\/verocontents.com.br\/?p=3045"},"modified":"2025-05-05T10:46:42","modified_gmt":"2025-05-05T13:46:42","slug":"generacion-de-leads-con-anuncios-de-google-2","status":"publish","type":"post","link":"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/","title":{"rendered":"Generaci\u00f3n de leads con Google Ads"},"content":{"rendered":"<p>oh <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-funciona-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncios de Google<\/a> Es una herramienta muy poderosa que representa m\u00e1s de 95% de los ingresos de Google. Una de las caracter\u00edsticas que lo convierten en un tremendo \u00e9xito es que las personas que hacen clic en los anuncios ya est\u00e1n buscando tu producto o servicio.<\/p>\n<p>Por lo tanto, para aquellos que necesitan resultados r\u00e1pidos, configurar un anuncio en Google Ads es una excelente manera de comenzar a poner en marcha su negocio. Adem\u00e1s, crear una cuenta y empezar a anunciarse es una tarea que puede resultar sumamente r\u00e1pida.<\/p>\n<p>Pero se pueden adoptar muchas estrategias utilizando la herramienta y una de ellas es la generaci\u00f3n de <a href=\"https:\/\/verocontents.com.br\/es\/blog\/que-es-plomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">dirige<\/a>. En este art\u00edculo, exploraremos el <strong>generaci\u00f3n de leads con Google Ads<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenido\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Palanca<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/#A_pagina_de_buscas_SERP\" >La p\u00e1gina de b\u00fasqueda (SERP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/#Como_funcionam_os_links_patrocinados_do_Google\" >C\u00f3mo funcionan los enlaces patrocinados de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/#Como_e_a_Geracao_de_Leads_com_Google_Ads\" >\u00bfQu\u00e9 es la generaci\u00f3n de leads con Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/#Dicas_para_a_Campanha_do_Google_Ads\" >Consejos para la campa\u00f1a de Google Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_pagina_de_buscas_SERP\"><\/span><span style=\"color: #ff9900;\">La p\u00e1gina de b\u00fasqueda (SERP)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Primero, recordemos c\u00f3mo son las p\u00e1ginas de b\u00fasqueda de Google. A <a href=\"https:\/\/verocontents.com.br\/es\/blog\/despues-de-todo-que-es-serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERP<\/a> \u2013 La p\u00e1gina de resultados del motor de b\u00fasqueda, o p\u00e1gina de resultados del motor de b\u00fasqueda, es donde aparecen los resultados de una b\u00fasqueda espec\u00edfica escrita en el campo del formulario de la p\u00e1gina del motor de b\u00fasqueda.<\/p>\n<p>En \u00e9l tenemos los resultados de b\u00fasqueda divididos en pagos y org\u00e1nicos. En algunas b\u00fasquedas, la parte superior est\u00e1 dedicada a los anuncios de Google Shopping y en la parte derecha, la descripci\u00f3n del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/google-mi-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mi Negocio<\/a> (cuando buscamos empresa). Otro tipo de b\u00fasqueda puede resultar con las direcciones de las empresas arriba y una descripci\u00f3n al lado (normalmente Wikipedia).<\/p>\n<p>En las b\u00fasquedas donde los resultados no apuntan a anunciantes de Google Shopping o direcciones de empresas, la p\u00e1gina b\u00e1sica muestra cuatro anuncios en la parte superior (o menos, si el t\u00e9rmino de b\u00fasqueda no tiene tantas empresas), los primeros diez resultados org\u00e1nicos y tres anuncios en El fondo.<\/p>\n<p>Como nuestro enfoque est\u00e1 en <a href=\"https:\/\/verocontents.com.br\/es\/blog\/trafico-pago-todo-lo-que-necesitas-saber-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00fasqueda pagada<\/a>, el anunciante tendr\u00e1 sus anuncios en la parte superior e inferior de la p\u00e1gina. Y recuerda siempre que s\u00f3lo pagas por el anuncio cuando se hace clic en \u00e9l.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3048\" src=\"http:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020.jpg\" alt=\"SERP 2020\" width=\"500\" height=\"385\" srcset=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020.jpg 800w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020-300x231.jpg 300w, https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/serp-2020-768x591.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_funcionam_os_links_patrocinados_do_Google\"><\/span><span style=\"color: #ff9900;\">C\u00f3mo funcionan los enlaces patrocinados de Google<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google funciona mediante b\u00fasquedas de palabras clave (o t\u00e9rmino de b\u00fasqueda). De hecho, la palabra clave puede ser una expresi\u00f3n, oraci\u00f3n o frase.<\/p>\n<p>En Google Ads, este t\u00e9rmino puede ser competido por varias empresas en una subasta, donde Google tiene en cuenta varios criterios, incluida la oferta m\u00e1xima que el anunciante estaba dispuesto a pagar, el nivel de calidad de la campa\u00f1a y el impacto de las extensiones publicitarias utilizadas. por el anunciante.<\/p>\n<p>Por lo tanto, no basta con realizar una oferta muy alta para que su anuncio aparezca de forma destacada. Hay una parte t\u00e9cnica importante relacionada con la calidad con la que se mont\u00f3 el panel de Google Ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_a_Geracao_de_Leads_com_Google_Ads\"><\/span><span style=\"color: #ff9900;\">\u00bfQu\u00e9 es la generaci\u00f3n de leads con Google Ads?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A diferencia del <a href=\"https:\/\/verocontents.com.br\/es\/blog\/como-generar-leads-con-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">generaci\u00f3n de leads con Facebook<\/a>, por ejemplo, donde recopila clientes potenciales directamente desde la plataforma, el <strong>generaci\u00f3n de leads con Google Ads<\/strong> Habr\u00e1 algunos pasos para su implementaci\u00f3n.<\/p>\n<p>En primer lugar, a nivel de campa\u00f1a de Google Ads. Al crear su campa\u00f1a de Google Ads, debe intentar generar clientes potenciales. Esto har\u00e1 que la plataforma dirija tu publicidad a aquellos anunciantes que tienen m\u00e1s probabilidades de abandonar tu registro y tendr\u00e1s m\u00e1s posibilidades de alcanzar tu objetivo.<\/p>\n<p>Entonces, por otro lado, debes tener un formulario en tu p\u00e1gina de destino para que las personas lo completen y se conviertan en clientes potenciales. Incluso existen varias estrategias de conversi\u00f3n, como crear un <a href=\"https:\/\/verocontents.com.br\/es\/blog\/paginas-de-destino-que-son-y-como-utilizarlas\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de destino<\/a> para que la generaci\u00f3n de leads se pueda realizar directamente.<\/p>\n<p>Esto es sumamente importante, ya que para hacer el <strong>generaci\u00f3n de leads con Google Ads<\/strong>, no tendr\u00e1 sentido llevar al visitante del sitio web a una p\u00e1gina sin formulario o simplemente a la p\u00e1gina de inicio de su sitio web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dicas_para_a_Campanha_do_Google_Ads\"><\/span><span style=\"color: #ff9900;\">Consejos para la campa\u00f1a de Google Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En primer lugar, es fundamental que conozca su p\u00fablico objetivo y su <a href=\"https:\/\/verocontents.com.br\/es\/blog\/viaje-de-compra-de-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">viaje de compra<\/a>. Cree una persona (cliente ideal), comprenda sus necesidades y busque en la herramienta de palabras clave de Google lo que est\u00e1 buscando.<\/p>\n<p>Adem\u00e1s, elige las palabras clave de mayor inter\u00e9s y que est\u00e9n acorde con la etapa del embudo de ventas. De esta manera, tendr\u00e1 m\u00e1s posibilidades de obtener una buena tasa de conversi\u00f3n.<\/p>\n<p>Y como dec\u00edamos, la landing page debe estar bien estructurada, con im\u00e1genes e informaci\u00f3n que lleven al usuario a su objetivo: pulsar en el bot\u00f3n de acci\u00f3n para generar leads.<\/p>\n<p>Y no olvides evaluar constantemente tus campa\u00f1as. Google Ads funciona con optimizaciones constantes. Esto te permitir\u00e1 tener resultados sorprendentes, llevando estos leads hasta el final de tu embudo de ventas.<\/p>\n<p>\u00bfTe gust\u00f3 este art\u00edculo? \u00bfQu\u00e9 tal configurar una campa\u00f1a ganadora de Google Ads? <a href=\"https:\/\/verocontents.com.br\/es\/hablar-con-un-experto\/\" target=\"_blank\" rel=\"noopener noreferrer\">hablando con uno de nuestros expertos<\/a>?<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Ads es una herramienta muy poderosa que representa m\u00e1s del 95% de los ingresos de Google. Una de las caracter\u00edsticas que lo convierte en un gran \u00e9xito es que las personas que hacen clic en los anuncios ya est\u00e1n buscando su<\/p>","protected":false},"author":1,"featured_media":3050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,338],"tags":[32,44,139,43,62],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing-e-conteudo","category-midia-paga","tag-adwords","tag-funil-de-vendas","tag-google-ads","tag-jornada-de-compra","tag-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gera\u00e7\u00e3o de Leads com Google Ads - Vero Contents<\/title>\n<meta name=\"description\" content=\"Muitas estrat\u00e9gias podem ser adotadas utilizando a ferramenta Google Ads, que permite resultados r\u00e1pidos, e uma delas \u00e9 a gera\u00e7\u00e3o de leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gera\u00e7\u00e3o de Leads com Google Ads\" \/>\n<meta property=\"og:description\" content=\"Muitas estrat\u00e9gias podem ser adotadas utilizando a ferramenta Google Ads, que permite resultados r\u00e1pidos, e uma delas \u00e9 a gera\u00e7\u00e3o de leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verocontents.com.br\/es\/blog\/generacion-de-leads-con-anuncios-de-google-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vero Contents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verocontents\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-26T21:15:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/geracao-de-leads-com-google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcel Castilho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:site\" content=\"@marcelcast\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcel Castilho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\"},\"author\":{\"name\":\"Marcel Castilho\",\"@id\":\"https:\/\/verocontents.com.br\/#\/schema\/person\/bd2c94994384cf33451ed8cd98b183a9\"},\"headline\":\"Gera\u00e7\u00e3o de Leads com Google Ads\",\"datePublished\":\"2021-09-26T21:15:44+00:00\",\"dateModified\":\"2025-05-05T13:46:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\"},\"wordCount\":826,\"publisher\":{\"@id\":\"https:\/\/verocontents.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/verocontents.com.br\/wp-content\/uploads\/2020\/06\/geracao-de-leads-com-google-ads.jpg\",\"keywords\":[\"adwords\",\"funil de vendas\",\"Google Ads\",\"jornada de compra\",\"leads\"],\"articleSection\":[\"Inbound Marketing e Conte\u00fado\",\"M\u00eddia Paga\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\",\"url\":\"https:\/\/verocontents.com.br\/blog\/geracao-de-leads-com-google-ads\/\",\"name\":\"Gera\u00e7\u00e3o de Leads com Google Ads - 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